• Web design matters.
  • Make your address and phone number visible at all times.
  • Make it very easy to contact you.
  • Simple language.
  • Correct spelling.
  • Link to external websites that reference your organisation.
  • Provide staff bios and photos.
  • Show photos of your office.
  • Avoid cheesy stock photos.
  • Visible return and refund policies.
  • Email policy.
  • All statements and claims should be backed up.
  • Avoid superlatives.
  • Detailed product information.
  • Show prices.
  • Show client list.
  • Mention the number of your clients.
  • Show a link with a reputable organization.
  • Use testimonials.
  • Case studies of your work.
  • Put customer reviews.
  • If you take credit cards online, is it safe?
  • Display trust marks.
  • Maintain a blog.
  • Get an authority recommendation.
  • Articles in (online and offline) publications.
  • Guest blog.
  • A jobs page.
  • Make sure it works.
  • Have a social media outlet.
  • What does WOT say about you?
  • Your brand on Google.
  • No hype, blinking banners nor popups.
  • Keep ads to a minimum.
  • Website speed.
  • Ranking in Google.
  • Signs of community.
  • Be a good and honest person.
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