In the exhibition world, shining out in hues is often considered to be a mammoth task. Exhibitors are seen employing best of the marketing tactics to win this rat race. From the pre-show marketing campaigns to giveaways during the show, an exhibitor leaves no stone unturned. But despite spending huge sums of money and time, exhibitors often fail miserably due to less than expected footfalls.
So what does it take to stand out in the crowd, have more than anticipated number of footsteps and leave an indelible imprint on the minds of people?
The answer to this most commonly asked question is Booth Designing.
Wondering, why does the design of a booth hold so much of importance in attracting people?
Well, imagine yourself in a party. Often at the party place, we are attracted to individuals who are dressed beautifully than those who are clothed in a rugged manner.
Attendees in the world of exhibition follow the same suit. A trade show stand is just like a suit, the way we concoct it creates an image in the minds of people.
The very first impression of your booth stimulates the visual stimuli of the attendees and within those few seconds, a participant decides whether to stop by or keep moving.
To give your booth that wow factor it is important to choose the right stand and a right exhibit house.
The modernization in technology has facilitated the exhibitors with an opportunity to make a choice between custom-built stands and modular stands. While custom-built stands can be built-in any shape, height, and size as per the needs of your business, modular stands tend to be more rigid. Exhibitors these days often invest in modular built stands due to the re-usability factor attached to it. But will a modular stand justify the essence of your brand and beat your competition? To save some cost, exhibitors often leave this critical question unanswered.
An exhibitor must choose a booth which conveys the message of the product being offered. A custom-built stand facilitates a stand designer to weave the concept of the booth design around the story of your product or service. The scope of comfort tends to be greater in custom-built stands, and these stands can be made more visually attractive using more of futuristic technology.
Before making a decision in haste, an exhibitor must always plan the required visibility, needs and importance of the brand. A right stand serves you with higher returns on investment.
Right Exhibit House
Thinking how does an exhibit house influence the success of a trade show?
An exhibit house is a service provider who gives tangibility to your booth stand. From designing a trade show stand to constructing it and executing it, an exhibit house does everything. An exhibit house thus plays an indispensable part to help you steal the show. The concept woven by the designing team of show house must speak silently on your behalf.
Booth designing is an art which only an artist with mastery in aesthetics is aware of. The right exhibit house comprehends the theme of your product; entail it in the design, constructs it in detail and installs it in an impeccable manner well on time.
So next time you plan to exhibit, do not forget to put the booth designing and service provider at the top of your list as First impression is the last impression.
I have an experience of working in the exhibition industry for past seven years. At present, I am working with the leaders of the European Exhibition industry, Booth Constructions. For more insights, you can visit the website http://www.boothconstructions.com.
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