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Build Customer Loyalty by Focusing on Needs

In the March 23, 2009 issue of Advertising Age, Jonathan Salem Baskin triggered an interesting concept in my mind. He talked about a Glendale, CA mall that turned marketing on its head by focusing on customer needs to bring customers to the mall instead of using the traditional discount coupons and promotional events of push marketing.

Innovating Your Business to Become the Dominant Player in Your Market

Innovation is always the key to success for any small business. In this case study, we’ll show you how something as mundane as a donut shop can find new, innovative and creative ways to inexpensively position themselves as a dominant force in their market.

The Influence of Psychology in Marketing

When it comes to marketing success, you can't get anywhere at all if you don't develop a relationship with the other person and, over time, build trust, credibility, and a perception that you are the expert in your field over time. Without the relationship, there is...

How to Get the Most Out of Your Partnership With Your PR Agency

Your public relations agency is the beacon light that guides your customers to your well-communicated business brand. It highlights your business’s brand image, ultimately increasing awareness of your business to current and prospective customers.

Reactivating Lost Patients

GKIC, a marketing and entrepreneur group, notes that new patients or customers cost at least five times more to attract than previous patients, so keeping your patients returning is important.

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