You have probably heard something about influencers. You may have some idea about what defines an influencer but your knowledge may not go beyond that. One thing that is very important to remember is that influencers are critical to the success of your business.

The significance of social media influencers

The first thing that you have to do is to determine who is an influencer and then to choose the appropriate influencers for your particular business.

A good way to start your determination process is by figuring out why a particular person has influence over other people in your particular niche or industry. Of course, that influencer must have done certain things that made him or her earn that influencer status. From a marketing perspective, there are a few aspects that are the most prominent and the most important.

Reach: Your reach is defined as the amount of people who you have the potential to connect with (on any real level) through the influencer. No doubt, you will only be interested in those people who are valuable to your business.
Relevance: When you are at the point of identifying the influencers that are the most advantageous to your business, one of the driving factors is relevance. If what the influencer is doing and saying in no way connects with what you are trying to do with your business, the chances are very good that the person is not the right influencer for you. On the other hand, if the person’s approach is synergistic with what you are trying to do with your business, he or she is probably a good fit for you.
Resonance: At this point in the process, you have undoubtedly identified your target audience and you are building those relationships. Whichever influencer(s) you have identified as the most appropriate ones for your business, that person’s ideas must resonate not only with you but also with your target audience. If the information doesn’t resonate with everyone involved, you may have chosen your influencer incorrectly.
Determine your social media influencers
It is not always easy to determine who is the best social media influencers for your particular business. Logically speaking, you need to be certain that the influencers who you have identified for your business are actually the right choices. During your process of identifying those influencers, some of the things that you may wish to consider are the amount of people who follow that influencer and where the person ranks on the search engine pages.

As far as the number of followers is concerned, there are easy ways that you can do that, depending on the particular social media channels that you are researching. If you are researching a particular influencer, you should check him or her out on social media channels such as Facebook, LinkedIn, Google+, and Twitter. All of them will let you know how many connections that influencer has. Those social media channels will also allow you to get a strong sense of how involved that particular influencer is with other people online. That is another aspect that is important for you when you are choosing an influencer. Part of that engagement will be in the form of “likes” and part of it will be an actual discussion.

Your research will allow you to determine not only if the influencer is a subject matter expert but also if the person is someone with whom you want to associate on a human level.

Search engine optimization is another extremely important aspect of your decision. If the influencer doesn’t rank high on the search engine pages, you may need to rethink your decision. The search engine rankings are very important and anyone who feels that it is not necessary to pay attention to that is doing his or her business a tremendous disservice. You will see over time that the more top-quality content you share online, the higher your search engine rankings will be.

Pay attention to the engagement aspect
In order to choose the appropriate social media influencers, you will need to get to know them first. That means that you need to engage them. You will want to start valuable conversations (or, at least, one really meaningful one) with the influencer so that you really get to know what he or she stands for. If the person’s views are not a match for your own, it won’t work for your business.

When you start the conversation, make sure that you offer something of value to the other person. It would be a big mistake for you to wait for the other person to offer you value first. If you initiate this, you will have some control over the relationship, which is what you want. In general, the other person will react positively to what you are saying. That is exactly how you build the relationship (and hopefully it will be an enduring one).

If your content is valuable to the influencer, he or she will want to share your content with other people. Again, that is exactly what you want to happen. That increases your reach and your relevance. It will also potentially increase your search engine rankings.

Keep your connections with influencers going strong
At this point, you have done a lot of work to make sure that you cement the relationship with your influencer(s). In short, you have laid the groundwork (or foundation) for the relationship. However, your relationship with your influencers (just like all of your relationships) will need care.

Establishing your relationships is critical and it is a very important first step. However, after that, you will enter the maintenance phase of the relationship. In order to maintain those relationships, you need to continue to interact on a regular basis. You will need to capture the information of exactly who are your influencers in some way.

Creating lists may work very nicely for that. Although it will not cost you a penny to maintain those relationships, there will be a necessary investment on your part. You will need to invest time and effort. That should be pretty easy to do if you make the commitment. After all, it is your business and you will want to do everything possible to become as successful as possible.

Conclusion
Influencers are so important for your success. Just like all other important relationships, you need to establish the relationship, grow it, and maintain it properly. You will get a wonderful return on your investment. Like any other meaningful thing in life, your relationships with your influencers take work but are well worth the effort. As time evolves, you need to remember to be flexible with your market and with the people with whom you share such important, influential relationships.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

By Michael Cohn

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The Barbers Single Page Website

The Barbers Single Page Website

Opt-in Email Plugin | Gain More Email Subscribers for WordPress

Gain More Email Subscribers | an Email Opt-In Plugin for WordPress

How Facebook Can Skyrocket Your Business

You’ve been working very hard to introduce your business to as many potential targeted customers as possible – the ones who will find your products irresistible, and eagerly spend money.

Widget Logic

Widget Logic

10 of the best WordPress Themes

Twitter’s New Live Video Service – Will It Make An Impact?

How to Change the login logo with your logo in WordPress

How to Change the login logo with your logo in WordPress

Three Simple Steps You Can Do Today to Enhance Your Information Security

There are two types of users. Those who say they have nothing to hide and conceal, and those who use all possible methods of data protection to keep their personal information secure.

SEO Checklist 2016

The goal of successful SEO is to obtain a high ranking in the organic search results of the search engines such as Google, Bing, Yahoo and other search engines.

How the Instagram Algorithm Works

How the Instagram Algorithm Works – The Instagram algorithm was introduced to help surface the best, most relevant content to each user every-time they…

Sailing

All about Sailing

FREE – Editable Photoshop PSD – Saint Valentine’s Day Template

FREE | Editable Photoshop PSD | Saint Valentine’s Day Template

Common Food Allergies and Designs

Do you suspect that you may be suffering from a food allergy? Or, do you know someone who does have a food allergy? If you do, you may be looking for more information. Below some of the common food allergies are listed, as well as information on those allergies.

Single Page Websites

Single Page Websites for £100 / Year

Happier and Healthier in 2016: New Years Resolutions That Work

Hello 2016! We welcome January with a sense of excitement and hope for the possibilities of change and accomplishments in the New Year…

How Limiting Beliefs Stop Your Business From Growing

My client was telling me about an experience he had with a client of his. My client was second guessing himself. Did he do the right thing even if it made both him and his client uncomfortable?

Free Modern Art Editable PSD

Freebie | Modern Art | Editable PSD

WordPress Video Tutorials

The online video explosion that we have seen the past decade has been nothing less than extraordinary. The web is now littered with countless videos about every single subject you can imagine…and I am sure more than a couple we can’t even fathom.

Wall mockups!

Wall mockups! check out the beautiful wall mockups. you can get you images on. see more... What are Mockups? We've talked about mockups before but it's time to give them a much more...

Apply For Home Mortgage Loan Online With Bad Credit – Things To Consider

So, you’ve found the perfect home. You’ve already decided where to place each piece of your furniture inside the home, and in your mind, all of your family photographs are hanging alongside the stairwell. But wait—do you know that even if you believe that your credit report is spotless, it could negatively affect your chances of getting that home mortgage approval?

FREE image manipulation program that’s like Photoshop

FREE image manipulation program that’s like Photoshop – GIMP is an acronym for GNU Image Manipulation Program. It is a freely distributed program for

Projects Layouts

Arial Photography Eros platea. Integer, mus est sagittis ac a enim! Scelerisque? Et tempor magna pulvinar sit et ac non, sed pellentesque elementum. Elementum, habitasse scelerisque ac eu lorem auctor natoque nunc tempor velit a turpis vel diam? Pellentesque et cum...

Capricorn | Signs and Designs

If you are a Capricorn (December 22 to January 20), you are a personality to be reckoned with, but in a quiet, subtle way. These are people who will achieve whatever goal they set for themselves.

10 Things Entrepreneurs Learn the Hard Way

Welcome to the age of the entrepreneur, where it’s no longer uncommon to hear of people leaving their jobs to start companies of their own.

WordPress Cheat Sheet

WordPress Cheat Sheet

Opt-in Email Plugin | Gain More Email Subscribers for WordPress

Gain More Email Subscribers | an Email Opt-In Plugin for WordPress

Astrological predictions – Signs and Designs

Opinions about astrological prediction are generally divided. In fact, both views are based on a misunderstanding of the nature of how astrology really works.

10 Mistakes to Avoid When Buying a Hotel Business

The hotel business is thriving worldwide with an impressive 550 billion U.S. dollars revenue expected to come in this year as reported by Statista.

WordPress Tools Regenerate Thumbnails

WordPress Tools | Regenerate Thumbnails

THE ULTIMATE MAGAZINE WORDPRESS THEME

THE ULTIMATE MAGAZINE WORDPRESS THEME

Crushing it with YouTube

“YouTube.com is one of the many Web 2.0 sites popping up on the Web. It is a “video sharing” website.”

Pilates Layout

Pilates layout for divi theme facebook Twitter Google+ Pinterest Youtube rss Web Design Restaurant Spa Cafe Barbers Travel Property Landing Page Life...

Infographics | Stunning presentations for your business

Infographics | Stunning presentations for your business

Free images of the day – 18th May 2018

Free images of the day – 18th May 2018

Guide To Displays

The type of display that you have for your product greatly determines the success of the product.

Selling on eBay

Take Part In The One Community Where Millionaires Are Created Every Single Year

The New Eldorado: Video Streaming and Streaming Video Content Production

This newish technology, which provides a continuous stream of data, is awesome for many reasons. From the consumer’s perspective, it implies saving time since one does not have to download a file first, and then consume it.

Top 10 Free iphone apps

Top 10 Free iphone apps

Free logo maker

Free logo maker

Build Customer Loyalty by Focusing on Needs

In the March 23, 2009 issue of Advertising Age, Jonathan Salem Baskin triggered an interesting concept in my mind. He talked about a Glendale, CA mall that turned marketing on its head by focusing on customer needs to bring customers to the mall instead of using the traditional discount coupons and promotional events of push marketing.

Fashion Company identity Mockup

          Fashion is often regarded, especially in academic settings, as a...

Building a Membership Site

Would you like to build a membership site? If so, once again you’re not alone. There is growing interest in this area as well. Luckily once again WordPress offers a solution.

How to duplicate posts, clone posts and pages

Duplicate Post A WodPress plugin called "duplicate Post" which allows you to clone posts and pages. How it works: In 'Edit Posts'/'Edit Pages', you can click on 'Clone' link below the post/page title: this will immediately create a copy and return to the list. In...

No, You Don’t HAVE to Use PowerPoint

At the Pincus Group, we know better than to try and talk clients out of using their slides when making presentations. At many (if not most) organizations, presentations have simply come to mean an oral talk communicated with the aid of slides.

Free Advertising on Google

It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google My Business (formerly known as Google Places) instead of paying for pay-per-click (PPC) ads on Google. And because...

Logo Design Buyer’s Guide

Across a period of time a logo is the image which symbolizes a corporation, its products and services in a complete explanatory manner. Its purpose is to create an unforgettable, familiar feeling on the mind of a potential client or customer. It’s undoubtedly a logo which can be termed as the heart of a company’s corporate identity. So in a nutshell a logo is a trademark of a company or organization.

WordPress Toolbar

The WordPress Toolbar is a way of easily accessing some of the most common
WordPress features.

Building and Solidifying Your Relationships With Influencers

Building and Solidifying Your Relationships With Influencers

Using CMS To Boost Your Internet Marketing

CMS means content management system and this is a descriptive term for keeping the website up and running efficiently and smoothly. Planning a new website usually entails a lot of proper planning and thought. Therefore doing all the necessary research would definitely help to ensure all the right choices are made very early on in the exercise. Your research begins here.

Corporate home page in WordPress

Corporate home page in WordPress

Small Business Tips: Marketing to CFOs

As a small business do you market some or all of your products and services to larger corporations? Today’s Chief Financial Officers (CFOs) require concise and clear information to aid them in making timely, informed decisions about their needs.

The under rated effect of Perfume Logos

Looking for the right perfume that matches each occasion you attend to may be quite a drag. For some people, women most especially try to linger sometime before putting the exact fragrance they want for the event they will be attending.

Why It Is Important to Advertise Your Internet Business on Craigslist

You might get a warm fuzzy feeling when you view your new website, but that’s mainly a credit to your website builder. It’s not going to get you anything in the way of business.

Dating articles

Dating articles – Over 1000 FREE dating articles

39 Factors: Website Credibility Checklist

39 Factors: Website Credibility Checklist

New WannaCry Ransomware and How to Protect Yourself

New WannaCry Ransomware and How to Protect Yourself

Posts – How to create posts in wordpress

how to create posts in wordpress

Ten Things Highly Successful Women Would Have Done Differently In High School

“What lies behind you and what lies in front of you, pales in comparison to what lies inside of you” – Ralph Waldo Emerson

Blowing Off Direct Mail Marketing? Here Are 5 Reasons Why That Might Not Be Smart

In today’s technologically minded society, it may seem like direct mail marketing has become an outdated practice.

A Guide To Back Pain

The pain of it all, what do you know about back pain until you feel it yourself. You cannot truly know anything, yet according to statistics, the majority of people in the world suffer some degree of back pain.

Portfolio Page in WordPress

Portfolio Page in WordPress | Typical portfolio page layout in wordpress including sliders

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