You have probably heard something about influencers. You may have some idea about what defines an influencer but your knowledge may not go beyond that. One thing that is very important to remember is that influencers are critical to the success of your business.

The significance of social media influencers

The first thing that you have to do is to determine who is an influencer and then to choose the appropriate influencers for your particular business.

A good way to start your determination process is by figuring out why a particular person has influence over other people in your particular niche or industry. Of course, that influencer must have done certain things that made him or her earn that influencer status. From a marketing perspective, there are a few aspects that are the most prominent and the most important.

Reach: Your reach is defined as the amount of people who you have the potential to connect with (on any real level) through the influencer. No doubt, you will only be interested in those people who are valuable to your business.
Relevance: When you are at the point of identifying the influencers that are the most advantageous to your business, one of the driving factors is relevance. If what the influencer is doing and saying in no way connects with what you are trying to do with your business, the chances are very good that the person is not the right influencer for you. On the other hand, if the person’s approach is synergistic with what you are trying to do with your business, he or she is probably a good fit for you.
Resonance: At this point in the process, you have undoubtedly identified your target audience and you are building those relationships. Whichever influencer(s) you have identified as the most appropriate ones for your business, that person’s ideas must resonate not only with you but also with your target audience. If the information doesn’t resonate with everyone involved, you may have chosen your influencer incorrectly.
Determine your social media influencers
It is not always easy to determine who is the best social media influencers for your particular business. Logically speaking, you need to be certain that the influencers who you have identified for your business are actually the right choices. During your process of identifying those influencers, some of the things that you may wish to consider are the amount of people who follow that influencer and where the person ranks on the search engine pages.

As far as the number of followers is concerned, there are easy ways that you can do that, depending on the particular social media channels that you are researching. If you are researching a particular influencer, you should check him or her out on social media channels such as Facebook, LinkedIn, Google+, and Twitter. All of them will let you know how many connections that influencer has. Those social media channels will also allow you to get a strong sense of how involved that particular influencer is with other people online. That is another aspect that is important for you when you are choosing an influencer. Part of that engagement will be in the form of “likes” and part of it will be an actual discussion.

Your research will allow you to determine not only if the influencer is a subject matter expert but also if the person is someone with whom you want to associate on a human level.

Search engine optimization is another extremely important aspect of your decision. If the influencer doesn’t rank high on the search engine pages, you may need to rethink your decision. The search engine rankings are very important and anyone who feels that it is not necessary to pay attention to that is doing his or her business a tremendous disservice. You will see over time that the more top-quality content you share online, the higher your search engine rankings will be.

Pay attention to the engagement aspect
In order to choose the appropriate social media influencers, you will need to get to know them first. That means that you need to engage them. You will want to start valuable conversations (or, at least, one really meaningful one) with the influencer so that you really get to know what he or she stands for. If the person’s views are not a match for your own, it won’t work for your business.

When you start the conversation, make sure that you offer something of value to the other person. It would be a big mistake for you to wait for the other person to offer you value first. If you initiate this, you will have some control over the relationship, which is what you want. In general, the other person will react positively to what you are saying. That is exactly how you build the relationship (and hopefully it will be an enduring one).

If your content is valuable to the influencer, he or she will want to share your content with other people. Again, that is exactly what you want to happen. That increases your reach and your relevance. It will also potentially increase your search engine rankings.

Keep your connections with influencers going strong
At this point, you have done a lot of work to make sure that you cement the relationship with your influencer(s). In short, you have laid the groundwork (or foundation) for the relationship. However, your relationship with your influencers (just like all of your relationships) will need care.

Establishing your relationships is critical and it is a very important first step. However, after that, you will enter the maintenance phase of the relationship. In order to maintain those relationships, you need to continue to interact on a regular basis. You will need to capture the information of exactly who are your influencers in some way.

Creating lists may work very nicely for that. Although it will not cost you a penny to maintain those relationships, there will be a necessary investment on your part. You will need to invest time and effort. That should be pretty easy to do if you make the commitment. After all, it is your business and you will want to do everything possible to become as successful as possible.

Conclusion
Influencers are so important for your success. Just like all other important relationships, you need to establish the relationship, grow it, and maintain it properly. You will get a wonderful return on your investment. Like any other meaningful thing in life, your relationships with your influencers take work but are well worth the effort. As time evolves, you need to remember to be flexible with your market and with the people with whom you share such important, influential relationships.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

By Michael Cohn

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FREE – Aquarium Editable PSD Template

FREE | Aquarium Editable PSD Template | Includes HTML Files | Download here…

Authors layout

Layout for Book Authors

HP Copiers and Printers: Benefits and Advantages

Many companies strive to be the most efficient and productive in the workspace. It’s difficult to say what a certain company’s secret is but one thing is for sure their printing system works efficiently and increases

Vegan Galla Pinto, Black Beans and Rice Recipe

8 oz dried organic black beans
10 cups water
1 Tbsp Salsa Lizano or Worcestershire – you can find vegan brands if you’d like
1 Tbsp organic cold pressed coconut oil
1 small white onion diced
1 small green pepper
1 small red pepper

Don’t Stop When You Are Tired – Stop When You Are Finished!

Work ethic has lost some of its importance in the 21st century. If you ask must employees when they work they will respond with very specific parameters. A typical response might be that the work on weekdays only,

Facebook cover design

Facebook cover design Get custom design Facebook covers, profile images, Facebook ADS and more. Price Guide - Website Design, Maintenance & Support £250 - £5000 WordPress Website Responsive Designs Hign End WordPress Theme Opt-in / Newsletter Social Media Share...

Tell Your Story Online

Tell Your Story Online. Improving your digital presence with #DigitalGarage by Google

Jargon

ActiveX A Microsoft technology that allows small programs to run inside your browser. Address Book Part of your e-mail software where you store details of your friends' and contacts' e-mail addresses so you don't have to remember them! ADSL Another word for Broadband...

How Facebook Can Skyrocket Your Business

You’ve been working very hard to introduce your business to as many potential targeted customers as possible – the ones who will find your products irresistible, and eagerly spend money.

Logos4polos – Clothing Embroidery and T shirts printing Online

Logos4polos are a UK based clothing company, providing clothing embroidery, logo embroidery, polo shirt embroidery and t shirt embroidery services.

Dating articles

Dating articles – Over 1000 FREE dating articles

The Lifestyle of a Vegetarian

One of the biggest injustices that the vegetarian movement has endured is that in popular culture, the image of a vegetarian is that of a fanatic hippy or cult member who is “off the deep end” and cannot think about anything else besides “saving a cow” and pushing vegetarianism on everyone he meets.

7 Steps to Help Increase your Google Page Rank

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.
1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website.

WordPress Blueprint

WordPress WordPress is a powerful website platform that combines total flexibility with an incredible price point...FREE! When we design websites for our customers or for our own means, we almost always turn to WordPress. We love the...

The under rated effect of Perfume Logos

Looking for the right perfume that matches each occasion you attend to may be quite a drag. For some people, women most especially try to linger sometime before putting the exact fragrance they want for the event they will be attending.

Layout for Restaurants

make it good this is your chance... scroll down the boss meet the chef Frankfurter bacon burgdoggen, chuck cupim kielbasa tongue brisket. Venison shank frankfurter, meatloaf meatball landjaeger tri-tip corned beef tenderloin. Bacon shank shoulder sausage, chuck doner...

New WannaCry Ransomware and How to Protect Yourself

New WannaCry Ransomware and How to Protect Yourself

Mistakes To Avoid When Choosing A Career

The career that you choose influences your satisfaction in life. It also determines your earning potential now and in the future.

Widget Logic

Widget Logic

Fly Fishing Events

Do you want to experience the excitement fly-fishing at same time meet old friends? Then you have to join and see a fly-fishing show. You may bring your family or your friends.

How to optimize WordPress

If you are unable to optimize WordPress or do do not have the time then you can use a useful plugin called WP-Optimize That does it for you.

How Outsourcing Software Jobs Can Save You Money

Pay an individual outside of your company to complete a software project for you and you could find yourself saving money in the process. This is a concept which may seem counterintuitive to some but those who have embraced the idea of outsourcing realize the cost savings associated with the process is one of the benefits.

Opt-in Email Plugin | Gain More Email Subscribers for WordPress

Gain More Email Subscribers | an Email Opt-In Plugin for WordPress

Ebay Sellers Shopping On Black Friday Will Make You Thousands

Black Friday is a goldmine for eBay resellers. On one single day there are more profitable items for sale than during the entire rest of the year. If executed properly, Black Friday can easily create thousands of dollars in profit. This article explains in detail how to find and buy deals on Black Friday and then how to sell them on eBay for a profit.

Better WP Security | iThemes Security

It takes the best WordPress security features and techniques, and combines them in a single plugin thereby ensuring that as many security holes as possible are patched without having to worry about conflicting features of the possibility of missing anything on your site.

Blurb Cards

Blurb Cards

Astrology, medicine, astronomy

There was a time when astrology was an accepted science and was a part of medical diagnoses, as much as were a patient’s physical symptoms.

Get software box covers here

Get software box covers here – https://goo.gl/po8i1u – #box #cover #boxcover

Creating a Help Desk

When you’re only receiving a few e-mails each week that need some customer support, taking care of them through your email might be adequate.

Wall mockups!

Wall mockups! check out the beautiful wall mockups. you can get you images on. see more... What are Mockups? We've talked about mockups before but it's time to give them a much more...

FREE Line-Style User Avatar Profile Icon Set (AI, EPS, SVG & PNG)

FREE Line-Style User Avatar Profile Icon Set (AI, EPS, SVG & PNG) Personalize your social media with these free icon sets that come in AI, EPS, SVG and PNG format. Sign up and download. DOWNLOAD...

Cosmos & Psyche | Signs and Designs

According to Richard Tarnas, who also wrote of The Passion of the Western Mind, history is on the verge of a major shift, comparable to the one wrought by Copernicus and Galileo, but a seemingly antiscientific one:

The Six Pillars Of A Complete Marketing Strategy

An effective Marketing strategy needs to do six key things, all of which are interrelated:
(1) Promote
(2) Educate
(3) Attract
(4) Support
(5) Solidify
(6) Broaden

New Wedding page layout

New Wedding page layout

How to Stop Users From Sharing Passwords in WordPress

How to Stop Users From Sharing Passwords in WordPress

Company Web Site: 9 Tips for Lead Generation

The company website has a crucial role in inbound marketing, both in terms of generation of business contacts and the existing customer loyalty.

Wordfence Security | Secure your WordPress site

Wordfence Security | Secure your WordPress site

Cancer | Signs and Designs

The sign of Cancer (June 22 – July 22) has very little to do with that prickly crustacean, believe it or not. In fact, it’s hard to pin down exactly what constitutes the Cancer personality.

Claudius Ptolemy | Signs and Designs

The astronomer Claudius Ptolemy lived from approximately 100-170 CE. Very little is known of him, including where he was born. Claudius means citizen of Rome, while Ptolemy means resident of Egypt. Some sources indicate that he was a citizen of Rome, others that he lived in Alexandria, Egypt.

Why Apps for Messaging Are Trending

A team at BuzzFeed, the news and entertainment site, knew it had struck gold when it came across a decades-old photo of Dwayne Johnson, the musclebound wrestler and film star known as The Rock, wearing a fanny pack and dated bluejeans. To drum up more attention, the...

Making Money Selling Domain Names

Selling domain names can be quite profitable for webmasters. This is particularly the case if the webmaster sells a domain name that has an existing line of traffic. In these situations domain names can generate thousands of dollars for their webmasters.

Importance of Blogging and 10 Ways of Increasing Targeted Traffic

Have you ever asked yourself how a single person keeps on updating his blog with fresh content regularly without running out of ideas?

Logo Design, Web Banner Design & Graphic Design Considerations

Keys for Our Website are Graphic Design, Web Banner Design, and Logo Design.

How To Find The Perfect Venue For Your Event

When planning an event, you will need to find the most suitable venue to host in. The venue should be good enough to serve the needs of the event. For instance,

Top 7 Smartphones of 2016

Everyday new phones with all new features keep on blooming in the Smartphone world. Big ‘megapixels’, Monster ‘RAMs’ and Sexy ‘unibody aluminium’ leave no stone unturned to lure the customers.

University & College Layout

University & College Layout – custom design your layouts at computerkeen.com. get matching social media graphics and advertisements.

Flyers

Flyers

Top 10 Free iphone apps

Top 10 Free iphone apps

Welcome to Desiclassifieds: Free Classifieds, Free Ads, Free advertisement

Desiclassifieds provides good business opportunities in various sectors.It also provide effective means of expressing ideas and exchanging information, by offering subscribes the opportunity to post their ads on a web page, or to access the ads posted by others.

Building a Membership Site

Would you like to build a membership site? If so, once again you’re not alone. There is growing interest in this area as well. Luckily once again WordPress offers a solution.

7 Things You Can Do EVERYDAY To Become A BETTER Entrepreneur!

Becoming a successful entrepreneur is not something that happens over night. It’s a daily battle to be your best version of yourself all the time. It takes constant work and self-education.

Awesome Business Layout Pages

Awesome Business Layout Pages

Domain name generators

Domain name generators Totally useful websites for generating Names for domains and apps that everyone should try. The Name App: Find an available name for your brilliant idea. Naminum: Discover a perfect company name. Short Domain Search: Find short, available...

Free Digital Storytelling Tools For Teachers And Students – FREE

Free Digital Storytelling Tools For Teachers And Students – Free storytelling tools that can be used for students, teachers and anyone

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