You have probably heard something about influencers. You may have some idea about what defines an influencer but your knowledge may not go beyond that. One thing that is very important to remember is that influencers are critical to the success of your business.

The significance of social media influencers

The first thing that you have to do is to determine who is an influencer and then to choose the appropriate influencers for your particular business.

A good way to start your determination process is by figuring out why a particular person has influence over other people in your particular niche or industry. Of course, that influencer must have done certain things that made him or her earn that influencer status. From a marketing perspective, there are a few aspects that are the most prominent and the most important.

Reach: Your reach is defined as the amount of people who you have the potential to connect with (on any real level) through the influencer. No doubt, you will only be interested in those people who are valuable to your business.
Relevance: When you are at the point of identifying the influencers that are the most advantageous to your business, one of the driving factors is relevance. If what the influencer is doing and saying in no way connects with what you are trying to do with your business, the chances are very good that the person is not the right influencer for you. On the other hand, if the person’s approach is synergistic with what you are trying to do with your business, he or she is probably a good fit for you.
Resonance: At this point in the process, you have undoubtedly identified your target audience and you are building those relationships. Whichever influencer(s) you have identified as the most appropriate ones for your business, that person’s ideas must resonate not only with you but also with your target audience. If the information doesn’t resonate with everyone involved, you may have chosen your influencer incorrectly.
Determine your social media influencers
It is not always easy to determine who is the best social media influencers for your particular business. Logically speaking, you need to be certain that the influencers who you have identified for your business are actually the right choices. During your process of identifying those influencers, some of the things that you may wish to consider are the amount of people who follow that influencer and where the person ranks on the search engine pages.

As far as the number of followers is concerned, there are easy ways that you can do that, depending on the particular social media channels that you are researching. If you are researching a particular influencer, you should check him or her out on social media channels such as Facebook, LinkedIn, Google+, and Twitter. All of them will let you know how many connections that influencer has. Those social media channels will also allow you to get a strong sense of how involved that particular influencer is with other people online. That is another aspect that is important for you when you are choosing an influencer. Part of that engagement will be in the form of “likes” and part of it will be an actual discussion.

Your research will allow you to determine not only if the influencer is a subject matter expert but also if the person is someone with whom you want to associate on a human level.

Search engine optimization is another extremely important aspect of your decision. If the influencer doesn’t rank high on the search engine pages, you may need to rethink your decision. The search engine rankings are very important and anyone who feels that it is not necessary to pay attention to that is doing his or her business a tremendous disservice. You will see over time that the more top-quality content you share online, the higher your search engine rankings will be.

Pay attention to the engagement aspect
In order to choose the appropriate social media influencers, you will need to get to know them first. That means that you need to engage them. You will want to start valuable conversations (or, at least, one really meaningful one) with the influencer so that you really get to know what he or she stands for. If the person’s views are not a match for your own, it won’t work for your business.

When you start the conversation, make sure that you offer something of value to the other person. It would be a big mistake for you to wait for the other person to offer you value first. If you initiate this, you will have some control over the relationship, which is what you want. In general, the other person will react positively to what you are saying. That is exactly how you build the relationship (and hopefully it will be an enduring one).

If your content is valuable to the influencer, he or she will want to share your content with other people. Again, that is exactly what you want to happen. That increases your reach and your relevance. It will also potentially increase your search engine rankings.

Keep your connections with influencers going strong
At this point, you have done a lot of work to make sure that you cement the relationship with your influencer(s). In short, you have laid the groundwork (or foundation) for the relationship. However, your relationship with your influencers (just like all of your relationships) will need care.

Establishing your relationships is critical and it is a very important first step. However, after that, you will enter the maintenance phase of the relationship. In order to maintain those relationships, you need to continue to interact on a regular basis. You will need to capture the information of exactly who are your influencers in some way.

Creating lists may work very nicely for that. Although it will not cost you a penny to maintain those relationships, there will be a necessary investment on your part. You will need to invest time and effort. That should be pretty easy to do if you make the commitment. After all, it is your business and you will want to do everything possible to become as successful as possible.

Conclusion
Influencers are so important for your success. Just like all other important relationships, you need to establish the relationship, grow it, and maintain it properly. You will get a wonderful return on your investment. Like any other meaningful thing in life, your relationships with your influencers take work but are well worth the effort. As time evolves, you need to remember to be flexible with your market and with the people with whom you share such important, influential relationships.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

By Michael Cohn

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Astrology, medicine, astronomy

There was a time when astrology was an accepted science and was a part of medical diagnoses, as much as were a patient’s physical symptoms.

adsense – 10 FREE basic adsense banners in editable PSD format

Adsense – 10 FREE basic adsense banners in editable PSD format

The Different Types Of Affiliate Marketing

Affiliate marketing programs has never been as popular before as it is today. Why? There can be a number of reasons.

The Dreaded Spyware

You are trying to work on your computer and you notice its just not acting properly. Maybe its lagging, slow or your searches are constantly being redirected to places you don’t want to go. You may have been infected with a malware known as spyware

How to optimize WordPress

If you are unable to optimize WordPress or do do not have the time then you can use a useful plugin called WP-Optimize That does it for you.

Guide To Displays

The type of display that you have for your product greatly determines the success of the product.

8 Super Selling Things to Do Before You Write Your Book Sales Letter

Every marketing campaign should begin with a plan. Sales letters are no different. No plan and you may miss the mark of High Sales you are aiming for. Set a roadmap that you can follow to explosive sales every time with every ebook

Animal Farm – FREE – Editable PSD Template

FREEBIE – Editable PSD Template | Animal Farm Includes html, css and psd files | Download here…

3 Easy Daily Habits To Become A Successful Writer

As you may know by now, I write nearly every day. Weekdays. Weekends. Holidays.

How to get a free website

How to get a free website including email, domain, hosting and more without spending any money. Using website builders available from various companies.

Using Premade Layouts in divi theme

Using Premade Layouts in divi theme

Trail Blazing – How To Move From Employee To Entrepreneur

Trail Blazing – How To Move From Employee To Entrepreneur

Podcast Like A Pro

It’s the first anniversary of the Work Alchemy podcast! I’m so delighted to have brought you these inspiring and in-depth conversations with entrepreneurs and leaders who combine conventional business success with really making a difference in the world.

Homepage shop layout in WordPress

Homepage shop layout in WordPress

Capricorn | Signs and Designs

If you are a Capricorn (December 22 to January 20), you are a personality to be reckoned with, but in a quiet, subtle way. These are people who will achieve whatever goal they set for themselves.

Turning Your Hobby Into Profit: A Guide You Must Read

In the event you get pleasure from everything you do, it is possible to change a passion into an enterprise. Appraise the amount of pleasure you get from your interest and afterward find out if you can remodel that right into a small business. When you appreciate...

International Entrepreneur Parole: 20 Fast Facts Foreign Founders Should Know

What if foreign born innovators could get special permission to come to the U.S. and start a new business?

Building and Solidifying Your Relationships With Influencers

Building and Solidifying Your Relationships With Influencers

New Wedding page layout

New Wedding page layout

Apply For Home Mortgage Loan Online With Bad Credit – Things To Consider

So, you’ve found the perfect home. You’ve already decided where to place each piece of your furniture inside the home, and in your mind, all of your family photographs are hanging alongside the stairwell. But wait—do you know that even if you believe that your credit report is spotless, it could negatively affect your chances of getting that home mortgage approval?

5 Tips to Magnetize Your Book Web Site With Benefits

What will make your home page interesting? Good design plays an important part in your site’s overall effectiveness. But it’s not the flash that will interest your audience. It’s not the jingles that will connect with your visitor. It’s the benefits – the ‘what’s in it for me’ list that create interest and even desire.

Capabilities and Benefits of WordPress

WordPress allows you to easily create a prebuilt website. This enables you to focus on more important things like content, sales or running your business.

Purchasing Wholesale Products for Resale

Looking for wholesale products? Learn why you simply cannot do business with 99% of the wholesale companies that offer products for resale.

Chinese Lunar Calendar | Signs and Designs

Prior to adoption of the Western solar calendar system, China exclusively followed a lunar calendar in determining the times of planting, harvesting, and festival occasions.

Sneakers Are So Important When Playing Sports – Get your design on a sneaker

If you don’t have high quality running shoes, you are on your way to the foot doctor, the knee doctor, or the hip doctor. All feet roll inwards as the ball of the foot touches the ground. You will need to look at the duration and location of your runs, your foot type and your gait, and also where you should buy your running shoes. It is important to make sure that the sole flexes easily where the foot flexes. Getting to know different types of trail running shoes before buyin…

Free logo maker

Free logo maker

Templates, layouts and themes

Templates, layouts and themes

Photography – WooCommerce Photography

This WooCommerce extension gets you set up to sell photos in the blink of an eye and makes creating products your fans and clients can buy as simple as dragging & dropping images!

10 Phenomenal Ways To Plug In Extra Profit

10 Phenomenal Ways To Plug In Extra Profit

The New Space Race: One Man’s Mission to Build a Galactic Internet

The New Space Race: One Man's Mission to Build a Galactic Internet Sources: Agefoto (2); NASA (3); Science Source (2) Greg Wyler is friendly and gregarious and talks about his business plans with a fervor that borders on the religious. He’s also frenetic and hard to...

Typical Basic Homepage Layout in WordPress

Typical Basic Homepage Layout in WordPress

Common Food Allergies and Designs

Do you suspect that you may be suffering from a food allergy? Or, do you know someone who does have a food allergy? If you do, you may be looking for more information. Below some of the common food allergies are listed, as well as information on those allergies.

Akismet protects your blog from comment spam

Akismet protects your blog from comment and trackback spam. It keeps your site protected from spam even while you sleep

Commercialization, Brands and Advertising in Dubai

Dubai is world-famous for its commercialized régimes and acquisitive lifestyle. This rich man’s land has the world’s first seven-star hotel, gilt plated cars, diamond studded mobile phones and gold wending machines – to name a few extravagances, in Dubai everything is larger than life.

Free Advertising on Google

It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google My Business (formerly known as Google Places) instead of paying for pay-per-click (PPC) ads on Google. And because...

How to Build a Brand Image That Pulls Customers to Your Online Store

How to Build a Brand Image That Pulls Customers to Your Online Store

Chinese Astrology | Signs and Designs

Chinese Astrology
According to Chinese legend, the twelve animals quarreled one day as to who was to head the cycle of years. The gods were asked to decide and they held a contest:

The Lifestyle of a Vegetarian

One of the biggest injustices that the vegetarian movement has endured is that in popular culture, the image of a vegetarian is that of a fanatic hippy or cult member who is “off the deep end” and cannot think about anything else besides “saving a cow” and pushing vegetarianism on everyone he meets.

Advantages of Using Online Billing Software

The bill is an important statement that is in a printed, written or soft form and is used as a proof of money owed for goods and services. In any business, a bill plays an important role in managing the financial system properly.

Brute Force Amplification Attacks Against WordPress XMLRPC

Brute Force Amplification Attacks Against WordPress XMLRPC Brute Force attacks are one of the oldest and most common types of attacks that we still see on the Internet today. If you have a server online, it’s most likely being hit right now. It could be via protocols...

Edit Flow plugin

“Edit Flow empowers you to collaborate with your editorial team inside WordPress.”

Don’t Stop When You Are Tired – Stop When You Are Finished!

Work ethic has lost some of its importance in the 21st century. If you ask must employees when they work they will respond with very specific parameters. A typical response might be that the work on weekdays only,

Flyers

Flyers

SSH tunneling in your application

Using SSH tunneling for securing MySQL connections

WordPress Tools Regenerate Thumbnails

WordPress Tools | Regenerate Thumbnails

Fashion Company identity Mockup

          Fashion is often regarded, especially in academic settings, as a...

Company, Homepage in WordPress

Company, Homepage in WordPress

FREE – Aquarium Editable PSD Template

FREE | Aquarium Editable PSD Template | Includes HTML Files | Download here…

Divi Builder

WordPress Hosting with PHP7 will increase performance

Ebay Sellers Shopping On Black Friday Will Make You Thousands

Black Friday is a goldmine for eBay resellers. On one single day there are more profitable items for sale than during the entire rest of the year. If executed properly, Black Friday can easily create thousands of dollars in profit. This article explains in detail how to find and buy deals on Black Friday and then how to sell them on eBay for a profit.

Digital Garage with Google

Digital Garage with Google – A must!

Innovating Your Business to Become the Dominant Player in Your Market

Innovation is always the key to success for any small business. In this case study, we’ll show you how something as mundane as a donut shop can find new, innovative and creative ways to inexpensively position themselves as a dominant force in their market.

Creating a Forum

Have you thought about creating interest in your site and traffic to it by creating a forum? Internet forums give users the opportunity to exchange information and opinions about specific interests or topics.

Sailing

All about Sailing

Opt-in Email Plugin | Gain More Email Subscribers for WordPress

Gain More Email Subscribers | an Email Opt-In Plugin for WordPress

Logos labels badges retro vintage stamps designs

Logos labels badges retro vintage stamps designs

COPYRIGHT NOTICES ON WEBSITES

It’s important that the terms of use for your website reflect your intentions. The clearer the terms of use, the better for everyone.

Fitness layout

Check out a new fitness layout for WordPress

Welcome to Desiclassifieds: Free Classifieds, Free Ads, Free advertisement

Desiclassifieds provides good business opportunities in various sectors.It also provide effective means of expressing ideas and exchanging information, by offering subscribes the opportunity to post their ads on a web page, or to access the ads posted by others.

Portfolio Page in WordPress

Portfolio Page in WordPress | Typical portfolio page layout in wordpress including sliders

Tell Your Story Online

Tell Your Story Online. Improving your digital presence with #DigitalGarage by Google

Photography layout

Photography layout - a layout pack for phographers --- click here facebook Twitter Google+ Pinterest Youtube rss Web Design Any category...Restaurant, Spa, Cafe, Barbers, Travel, Property, Landing Page, Life...

Uses For Private Label Rights PLR Articles

If you’ve ever wondered what to do with all those private label rights (PLR) articles you’ve been hoarding, here are some ideas

How To Select A Coffee Roaster

If you have decided to roast your own coffee then your first port of call will be to consider how to select a coffee roaster that is right for you. This decision is probably one of the hardest coffee-related choices you’ll have to make – there’s nothing worse than buying the wrong kind of roaster for your needs.
We’re going to be primarily looking at automated custom coffee bean roasters for the purposes of this article. But, it’s worth noting that you can roast your own.

How to Add Images to sidebar in WordPress

A simple image widget that uses the native WordPress media manager to add image widgets to your site.

Simple Page Ordering for WordPress

Order your pages, hierarchical custom post types, or custom post types with “page-attributes” with simple drag and drop right from the built in page list.

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