You have probably heard something about influencers. You may have some idea about what defines an influencer but your knowledge may not go beyond that. One thing that is very important to remember is that influencers are critical to the success of your business.

The significance of social media influencers

The first thing that you have to do is to determine who is an influencer and then to choose the appropriate influencers for your particular business.

A good way to start your determination process is by figuring out why a particular person has influence over other people in your particular niche or industry. Of course, that influencer must have done certain things that made him or her earn that influencer status. From a marketing perspective, there are a few aspects that are the most prominent and the most important.

Reach: Your reach is defined as the amount of people who you have the potential to connect with (on any real level) through the influencer. No doubt, you will only be interested in those people who are valuable to your business.
Relevance: When you are at the point of identifying the influencers that are the most advantageous to your business, one of the driving factors is relevance. If what the influencer is doing and saying in no way connects with what you are trying to do with your business, the chances are very good that the person is not the right influencer for you. On the other hand, if the person’s approach is synergistic with what you are trying to do with your business, he or she is probably a good fit for you.
Resonance: At this point in the process, you have undoubtedly identified your target audience and you are building those relationships. Whichever influencer(s) you have identified as the most appropriate ones for your business, that person’s ideas must resonate not only with you but also with your target audience. If the information doesn’t resonate with everyone involved, you may have chosen your influencer incorrectly.
Determine your social media influencers
It is not always easy to determine who is the best social media influencers for your particular business. Logically speaking, you need to be certain that the influencers who you have identified for your business are actually the right choices. During your process of identifying those influencers, some of the things that you may wish to consider are the amount of people who follow that influencer and where the person ranks on the search engine pages.

As far as the number of followers is concerned, there are easy ways that you can do that, depending on the particular social media channels that you are researching. If you are researching a particular influencer, you should check him or her out on social media channels such as Facebook, LinkedIn, Google+, and Twitter. All of them will let you know how many connections that influencer has. Those social media channels will also allow you to get a strong sense of how involved that particular influencer is with other people online. That is another aspect that is important for you when you are choosing an influencer. Part of that engagement will be in the form of “likes” and part of it will be an actual discussion.

Your research will allow you to determine not only if the influencer is a subject matter expert but also if the person is someone with whom you want to associate on a human level.

Search engine optimization is another extremely important aspect of your decision. If the influencer doesn’t rank high on the search engine pages, you may need to rethink your decision. The search engine rankings are very important and anyone who feels that it is not necessary to pay attention to that is doing his or her business a tremendous disservice. You will see over time that the more top-quality content you share online, the higher your search engine rankings will be.

Pay attention to the engagement aspect
In order to choose the appropriate social media influencers, you will need to get to know them first. That means that you need to engage them. You will want to start valuable conversations (or, at least, one really meaningful one) with the influencer so that you really get to know what he or she stands for. If the person’s views are not a match for your own, it won’t work for your business.

When you start the conversation, make sure that you offer something of value to the other person. It would be a big mistake for you to wait for the other person to offer you value first. If you initiate this, you will have some control over the relationship, which is what you want. In general, the other person will react positively to what you are saying. That is exactly how you build the relationship (and hopefully it will be an enduring one).

If your content is valuable to the influencer, he or she will want to share your content with other people. Again, that is exactly what you want to happen. That increases your reach and your relevance. It will also potentially increase your search engine rankings.

Keep your connections with influencers going strong
At this point, you have done a lot of work to make sure that you cement the relationship with your influencer(s). In short, you have laid the groundwork (or foundation) for the relationship. However, your relationship with your influencers (just like all of your relationships) will need care.

Establishing your relationships is critical and it is a very important first step. However, after that, you will enter the maintenance phase of the relationship. In order to maintain those relationships, you need to continue to interact on a regular basis. You will need to capture the information of exactly who are your influencers in some way.

Creating lists may work very nicely for that. Although it will not cost you a penny to maintain those relationships, there will be a necessary investment on your part. You will need to invest time and effort. That should be pretty easy to do if you make the commitment. After all, it is your business and you will want to do everything possible to become as successful as possible.

Conclusion
Influencers are so important for your success. Just like all other important relationships, you need to establish the relationship, grow it, and maintain it properly. You will get a wonderful return on your investment. Like any other meaningful thing in life, your relationships with your influencers take work but are well worth the effort. As time evolves, you need to remember to be flexible with your market and with the people with whom you share such important, influential relationships.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

By Michael Cohn

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10 Ways Web Site Text Can Impact Your Readers

10 Ways Web Site Text Can Impact Your Reader’s

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Widget Logic

Widget Logic

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A Strategy For Coming Up With A Great Book Title

Book publishing companies hire high-priced people to come up with a title or “headline,” because book publishing is a big business; therefore a lot of contemplation goes into making their titles as commercially-viable as possible.

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How Limiting Beliefs Stop Your Business From Growing

My client was telling me about an experience he had with a client of his. My client was second guessing himself. Did he do the right thing even if it made both him and his client uncomfortable?

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Free Modern Art Editable PSD

Freebie | Modern Art | Editable PSD

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Fitness layout

Check out a new fitness layout for WordPress

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Flyers

Flyers

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How to Migrate your Blog from Blogger to WordPress

Your blog (abc.blogspot.com) is hosted on Blogger and you would now like to move the blog from Blogger to WordPress (self-hosted) with a personal domain name like abc.com. What is the easiest way to switch from Blogger to WordPress without losing Google search...
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Why It Is Important to Advertise Your Internet Business on Craigslist

You might get a warm fuzzy feeling when you view your new website, but that’s mainly a credit to your website builder. It’s not going to get you anything in the way of business.

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Creating a Study Area for Distance Learning

If you are studying a distance learning, online, or correspondence course, aiming for a formal qualification or purely as personal development, this is for you.

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Top 10 Free iphone apps

Top 10 Free iphone apps

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Autoresponders

All About Auto Responders Throughout the Internet, autoresponders make for an excellent promotional tool. Although the technical name is an autoresponder, other known names include auto email, mailbot, and email responder. An autoresponder is a great way to save time,...
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Vegan Galla Pinto, Black Beans and Rice Recipe

8 oz dried organic black beans
10 cups water
1 Tbsp Salsa Lizano or Worcestershire – you can find vegan brands if you’d like
1 Tbsp organic cold pressed coconut oil
1 small white onion diced
1 small green pepper
1 small red pepper

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A Guide To Back Pain

The pain of it all, what do you know about back pain until you feel it yourself. You cannot truly know anything, yet according to statistics, the majority of people in the world suffer some degree of back pain.

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Selling on eBay

Take Part In The One Community Where Millionaires Are Created Every Single Year

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Blowing Off Direct Mail Marketing? Here Are 5 Reasons Why That Might Not Be Smart

In today’s technologically minded society, it may seem like direct mail marketing has become an outdated practice.

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The Travel Agency Layout and Template

The Travel Agency Layout and Template

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Broken Link Checker

Broken Link Checker Description: “This plugin will monitor your blog looking for broken links and let you know if any are found. It monitors links in your posts, pages, comments, etc.” • Go to Plugins, then type in "Broken Link Checker" on the search box. Click...
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Common Food Allergies and Designs

Do you suspect that you may be suffering from a food allergy? Or, do you know someone who does have a food allergy? If you do, you may be looking for more information. Below some of the common food allergies are listed, as well as information on those allergies.

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The under rated effect of Perfume Logos

Looking for the right perfume that matches each occasion you attend to may be quite a drag. For some people, women most especially try to linger sometime before putting the exact fragrance they want for the event they will be attending.

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Pilates Layout

Pilates layout for divi theme facebook Twitter Google+ Pinterest Youtube rss Web Design Restaurant Spa Cafe Barbers Travel Property Landing Page Life...
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Photography layout

Photography layout - a layout pack for phographers --- click here facebook Twitter Google+ Pinterest Youtube rss Web Design Any category...Restaurant, Spa, Cafe, Barbers, Travel, Property, Landing Page, Life...
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Twitter Blueprint

Tips And Techniques For Online Marketers Twitter is a social network and micro-blogging platform that allows you to send 140-character “tweets”. With these tweets, you can let your friends know what you're up to, share links and cool resources, communicate with your...
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Blogging Software

With blogging becoming increasingly popular, there is also an increasing need for software to simplify the process of blogging. However, there are many different software packages available which can make selecting a package seem overwhelming.

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How to optimize WordPress

If you are unable to optimize WordPress or do do not have the time then you can use a useful plugin called WP-Optimize That does it for you.

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ebook landing page

Printing remains an integral part of any marketing campaign. While digital media has taken the business landscape by storm, leaflets are still relevant if you are building a new campaign. According to the Direct Marketing Association (DMA), 48% of consumers respond to leaflet distribution while less than 21% respond to TV adverts.

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Benefits Of Smarthphone Bluetooth

Know more about bluetooth technology today

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Claudius Ptolemy | Signs and Designs

The astronomer Claudius Ptolemy lived from approximately 100-170 CE. Very little is known of him, including where he was born. Claudius means citizen of Rome, while Ptolemy means resident of Egypt. Some sources indicate that he was a citizen of Rome, others that he lived in Alexandria, Egypt.

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Boom in Business, Boost for Translation

In a span of few years, from being an inconsequential back-burner area, translation has leapfrogged as a multi-billion-dollar industry.

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Closet Organizer Software

In the computer age, you should realize that there is software out there to help you do virtually anything, even organize your closet! This type of software is very simple to use. It will allow you to enter information including the dimensions of your closet.

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WordPress Hosting with PHP7 will increase performance

WordPress Hosting with PHP7 will increase performance

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The under rated effect of Perfume Logos

Looking for the right perfume that matches each occasion you attend to may be quite a drag. For some people, women most especially try to linger sometime before putting the exact fragrance they want for the event they will be attending.

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Free Tools to Create Infographics for your Students

award-winning software for creating interactive maps which are fully customizable. In addition to maps, the software also has the option of including interactive graphs and charts to create feature-rich infographics.

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Corporate Identity – The Complete Corporate Identity mockup

Corporate Identity – The Complete Corporate Identity mockup

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Gardening Landscape Articles

Gardening Landscape Articles

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Capricorn | Signs and Designs

If you are a Capricorn (December 22 to January 20), you are a personality to be reckoned with, but in a quiet, subtle way. These are people who will achieve whatever goal they set for themselves.

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Corporate home page in WordPress

Corporate home page in WordPress

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5 Attitudes You Should Have When Starting Your Own Business!

Not every entrepreneur is the same. Some are born rich, some have university degrees, while others have none of these. Having a lot of money and a degree is not a requirement to be a successful business owner though.

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A Meticulous Trade Show Booth Design Is the Road to Success

In the exhibition world, shining out in hues is often considered to be a mammoth task. Exhibitors are seen employing best of the marketing tactics to win this rat race.

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WP Security Plugin-Acunetix

“Checks your WordPress website/blog for security vulnerabilities and suggests corrective actions such as Passwords, file permissions, database security, version hiding and more.”

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Sneakers Are So Important When Playing Sports – Get your design on a sneaker

If you don’t have high quality running shoes, you are on your way to the foot doctor, the knee doctor, or the hip doctor. All feet roll inwards as the ball of the foot touches the ground. You will need to look at the duration and location of your runs, your foot type and your gait, and also where you should buy your running shoes. It is important to make sure that the sole flexes easily where the foot flexes. Getting to know different types of trail running shoes before buyin…

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Wall mockups!

Wall mockups! check out the beautiful wall mockups. you can get you images on. see more... What are Mockups? We've talked about mockups before but it's time to give them a much more...
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The Influence of Psychology in Marketing

When it comes to marketing success, you can't get anywhere at all if you don't develop a relationship with the other person and, over time, build trust, credibility, and a perception that you are the expert in your field over time. Without the relationship, there is...
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Attorney Lawyer Solicitor Layouts

attorney lawyer solicitor layouts

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Adventures with Hypnosis

Hypnosis anecdotes and experiences of an orthomolecular psychologist. Some myths are refuted. Relaxation hypnosis used in behavior modification.

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Adware and Spyware

Spywares and adwares are not only annoying but more often than not tend to damage your computer software and sometimes can even cause some damage to your hardware too. These annoying bugs have become a bane for internet browsers worldwide. They have become a normal occurrence that we sometimes tend to ignore but God forbid we should never accept.

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SEO Checklist 2016

The goal of successful SEO is to obtain a high ranking in the organic search results of the search engines such as Google, Bing, Yahoo and other search engines.

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Shortcodes Ultimate | WordPress Plugin

Shortcodes Ultimate | WordPress Plugin

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Free Blogging Software

With the widespread use of the web service, many web hosting providers have created an alternative of free blogging which has an open source of blogging software packages. There have been popular blogging tools such as the WordPress, B2evolution and Nucleus.

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Your Site, His Marketing: How Advertising Works On A Blog

Web logs or blogs, began as someone’s online journal,

a way to express opinions and thoughts and communicate

with others on a more personal level.

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Download a Free Divi new shop layout

Download a Free Divi new shop layout

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FREE | Architecture Editable PSD Template

FREE | Architecture Editable PSD Template

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How To Select A Coffee Roaster

If you have decided to roast your own coffee then your first port of call will be to consider how to select a coffee roaster that is right for you. This decision is probably one of the hardest coffee-related choices you’ll have to make – there’s nothing worse than buying the wrong kind of roaster for your needs.
We’re going to be primarily looking at automated custom coffee bean roasters for the purposes of this article. But, it’s worth noting that you can roast your own.

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Tips for Producing Quality Web Content

Marketing means professional presentation: proofread your web content – When adding content to your business website, make sure what you’re adding is error-free. Accurate spelling, grammar, and punctuation are necessary for conveying your message clearly and for presenting a professional image.

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Facebook cover design

Get custom design Facebook covers, profile images, Facebook ADS and more. Get In TouchTell us about your new projects and see how we can help. Call: +44 (0) 7711 085 858Details: After hours, leave a voicemail, a technician will be notified.  facebook Twitter Google+...
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Creating a Q & A Platform

A recent trend with website owners that’s quickly becoming more popular is to have your own Question and Answer platform.

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The Barbers Single Page Website

The Barbers Single Page Website

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The Google AdSense Handbook

You’ve probably heard a lot about Google AdSense (which is actually more accurately known as Google AdSense V1), but you may not know just what it is. Well, for one thing, it’s a one of the hottest new ways to make money online without having to do a whole lot. If you’ve read Robert Kiyosaki’s book, “Rich Dad, Poor Dad,” you know that passive income is the best kind of income to have.

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Header for your business of all categories

Beautiful Header for your business of all categories

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adsense – 10 FREE basic adsense banners in editable PSD format

Adsense – 10 FREE basic adsense banners in editable PSD format

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Advertising and secrets of Craigslist

Today, Craigslist is one of the most well known of all online urban communities on the web. It allows people to place free classified adverts relating to various subjects, as well as having forums where people can discuss various topics.

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Free Advertising on Google

It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google My Business (formerly known as Google Places) instead of paying for pay-per-click (PPC) ads on Google. And because...
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7 Marketing Mistakes You Don’t Want To Make

7 Marketing Mistakes You Don’t Want To Make – Relying on referrals or word-of-mouth. When you depend on word-of-mouth, you allow middlemen to control your flow of prospective new customers. You may have delivered a superior product at a phenomenal price but if no is talking about it, the cash register quickly stops ringing.

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star wars layout pack

star wars layout pack

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Color Psychology – Logo Design

When we see colors, we connect with them instantly on a subliminal level. No one can be sure if our reactions are the result of our very human nature or if they are shaped by our socialization, but the reactions are very real. The human mind is hardwired to respond to color.

Marketing experts know about that powerful connection between consumers and color. They’ve done a great deal of research using carefully controlled experiments and have decided that color does have a b…

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Mistakes To Avoid When Choosing A Career

The career that you choose influences your satisfaction in life. It also determines your earning potential now and in the future.

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HP Copiers and Printers: Benefits and Advantages

Many companies strive to be the most efficient and productive in the workspace. It’s difficult to say what a certain company’s secret is but one thing is for sure their printing system works efficiently and increases

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39 Factors: Website Credibility Checklist

39 Factors: Website Credibility Checklist

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Commercialization, Brands and Advertising in Dubai

Dubai is world-famous for its commercialized régimes and acquisitive lifestyle. This rich man’s land has the world’s first seven-star hotel, gilt plated cars, diamond studded mobile phones and gold wending machines – to name a few extravagances, in Dubai everything is larger than life.

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How to Get the Most Out of Your Partnership With Your PR Agency

Your public relations agency is the beacon light that guides your customers to your well-communicated business brand. It highlights your business’s brand image, ultimately increasing awareness of your business to current and prospective customers.

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WhatsApp – Download your Contacts

WhatsApp – Download your Contacts

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Awesome Business Layout Pages

Awesome Business Layout Pages

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Sitemap – Google XML Sitemaps Generater | WordPress Plugin

Sitemap – Google XML Sitemaps Generater | WordPress Plugin

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