You have probably heard something about influencers. You may have some idea about what defines an influencer but your knowledge may not go beyond that. One thing that is very important to remember is that influencers are critical to the success of your business.

The significance of social media influencers

The first thing that you have to do is to determine who is an influencer and then to choose the appropriate influencers for your particular business.

A good way to start your determination process is by figuring out why a particular person has influence over other people in your particular niche or industry. Of course, that influencer must have done certain things that made him or her earn that influencer status. From a marketing perspective, there are a few aspects that are the most prominent and the most important.

Reach: Your reach is defined as the amount of people who you have the potential to connect with (on any real level) through the influencer. No doubt, you will only be interested in those people who are valuable to your business.
Relevance: When you are at the point of identifying the influencers that are the most advantageous to your business, one of the driving factors is relevance. If what the influencer is doing and saying in no way connects with what you are trying to do with your business, the chances are very good that the person is not the right influencer for you. On the other hand, if the person’s approach is synergistic with what you are trying to do with your business, he or she is probably a good fit for you.
Resonance: At this point in the process, you have undoubtedly identified your target audience and you are building those relationships. Whichever influencer(s) you have identified as the most appropriate ones for your business, that person’s ideas must resonate not only with you but also with your target audience. If the information doesn’t resonate with everyone involved, you may have chosen your influencer incorrectly.
Determine your social media influencers
It is not always easy to determine who is the best social media influencers for your particular business. Logically speaking, you need to be certain that the influencers who you have identified for your business are actually the right choices. During your process of identifying those influencers, some of the things that you may wish to consider are the amount of people who follow that influencer and where the person ranks on the search engine pages.

As far as the number of followers is concerned, there are easy ways that you can do that, depending on the particular social media channels that you are researching. If you are researching a particular influencer, you should check him or her out on social media channels such as Facebook, LinkedIn, Google+, and Twitter. All of them will let you know how many connections that influencer has. Those social media channels will also allow you to get a strong sense of how involved that particular influencer is with other people online. That is another aspect that is important for you when you are choosing an influencer. Part of that engagement will be in the form of “likes” and part of it will be an actual discussion.

Your research will allow you to determine not only if the influencer is a subject matter expert but also if the person is someone with whom you want to associate on a human level.

Search engine optimization is another extremely important aspect of your decision. If the influencer doesn’t rank high on the search engine pages, you may need to rethink your decision. The search engine rankings are very important and anyone who feels that it is not necessary to pay attention to that is doing his or her business a tremendous disservice. You will see over time that the more top-quality content you share online, the higher your search engine rankings will be.

Pay attention to the engagement aspect
In order to choose the appropriate social media influencers, you will need to get to know them first. That means that you need to engage them. You will want to start valuable conversations (or, at least, one really meaningful one) with the influencer so that you really get to know what he or she stands for. If the person’s views are not a match for your own, it won’t work for your business.

When you start the conversation, make sure that you offer something of value to the other person. It would be a big mistake for you to wait for the other person to offer you value first. If you initiate this, you will have some control over the relationship, which is what you want. In general, the other person will react positively to what you are saying. That is exactly how you build the relationship (and hopefully it will be an enduring one).

If your content is valuable to the influencer, he or she will want to share your content with other people. Again, that is exactly what you want to happen. That increases your reach and your relevance. It will also potentially increase your search engine rankings.

Keep your connections with influencers going strong
At this point, you have done a lot of work to make sure that you cement the relationship with your influencer(s). In short, you have laid the groundwork (or foundation) for the relationship. However, your relationship with your influencers (just like all of your relationships) will need care.

Establishing your relationships is critical and it is a very important first step. However, after that, you will enter the maintenance phase of the relationship. In order to maintain those relationships, you need to continue to interact on a regular basis. You will need to capture the information of exactly who are your influencers in some way.

Creating lists may work very nicely for that. Although it will not cost you a penny to maintain those relationships, there will be a necessary investment on your part. You will need to invest time and effort. That should be pretty easy to do if you make the commitment. After all, it is your business and you will want to do everything possible to become as successful as possible.

Conclusion
Influencers are so important for your success. Just like all other important relationships, you need to establish the relationship, grow it, and maintain it properly. You will get a wonderful return on your investment. Like any other meaningful thing in life, your relationships with your influencers take work but are well worth the effort. As time evolves, you need to remember to be flexible with your market and with the people with whom you share such important, influential relationships.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

By Michael Cohn

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Tell Your Story Online. Improving your digital presence with #DigitalGarage by Google

How to enable and disable maintenance mode using maintenance by fruitfulcode

How to enable and disable maintenance mode using maintenance by fruitfulcode

Twitter's New Live Video Service – Will It Make An Impact?

Twitter’s New Live Video Service – Will It Make An Impact?

The New Eldorado: Video Streaming and Streaming Video Content Production

This newish technology, which provides a continuous stream of data, is awesome for many reasons. From the consumer’s perspective, it implies saving time since one does not have to download a file first, and then consume it.

Free Modern Art Editable PSD

Freebie | Modern Art | Editable PSD

Tea Shop Layouts

Tea Shop Layouts

How to login with wordpress

How to login with wordpress

FREE Line-Style User Avatar Profile Icon Set (AI, EPS, SVG & PNG)

FREE Line-Style User Avatar Profile Icon Set (AI, EPS, SVG & PNG) Personalize your social media with these free icon sets that come in AI, EPS, SVG and PNG format. Sign up and download. DOWNLOAD...

New Wedding page layout

New Wedding page layout

Awesome Business Layout Pages

Awesome Business Layout Pages

Wordfence Security | Secure your WordPress site

Wordfence Security | Secure your WordPress site

Creating a Q & A Platform

A recent trend with website owners that’s quickly becoming more popular is to have your own Question and Answer platform.

The Top 4 Ways to Get New Patients on the Internet

There are a lot of dentists competing for new patients on the Internet. Here are the 4 top strategies you can use to get them to see you, call and book.

Authors layout

Layout for Book Authors

Akismet protects your blog from comment spam

Akismet protects your blog from comment and trackback spam. It keeps your site protected from spam even while you sleep

The under rated effect of Perfume Logos

Looking for the right perfume that matches each occasion you attend to may be quite a drag. For some people, women most especially try to linger sometime before putting the exact fragrance they want for the event they will be attending.

Capricorn | Signs and Designs

If you are a Capricorn (December 22 to January 20), you are a personality to be reckoned with, but in a quiet, subtle way. These are people who will achieve whatever goal they set for themselves.

Creating a Q & A Platform

A recent trend with website owners that’s quickly becoming more popular is to have your own Question and Answer platform.

Layout for Restaurants

make it good this is your chance... scroll down the boss meet the chef Frankfurter bacon burgdoggen, chuck cupim kielbasa tongue brisket. Venison shank frankfurter, meatloaf meatball landjaeger tri-tip corned beef tenderloin. Bacon shank shoulder sausage, chuck doner...

Chinese elements | Signs and Designs

Chinese Astrology is said by some scholars to be the oldest horoscope system in the world. However if you trace Western Astrology back to its Middle East roots, both types are likely to have been born in their current recognizable form around 3000 years BC, however they stem from entirely different beginnings as well as traditions and parts of the world.

Infographics | Stunning presentations for your business

Infographics | Stunning presentations for your business

How To Create Engaging Signs

Printing remains an integral part of any marketing campaign. While digital media has taken the business landscape by storm, leaflets are still relevant if you are building a new campaign. According to the Direct Marketing Association (DMA), 48% of consumers respond to leaflet distribution while less than 21% respond to TV adverts.

Templates, layouts and themes

Templates, layouts and themes

Full Branding Identity Kit For Your Business

Full Branding Identity Kit For Your Business

WordPress Tools Regenerate Thumbnails

WordPress Tools | Regenerate Thumbnails

Cryptocurrency Layouts & Designs

Cryptocurrency Layouts & Designs

Overview of the All-Natural Hair Care Market Men’s Hairstyles

The overview report of the all-natural hair care market has the industry prominently seen between 2015 – 2016 and beyond.

Cancer | Signs and Designs

The sign of Cancer (June 22 – July 22) has very little to do with that prickly crustacean, believe it or not. In fact, it’s hard to pin down exactly what constitutes the Cancer personality.

ebook landing page

Printing remains an integral part of any marketing campaign. While digital media has taken the business landscape by storm, leaflets are still relevant if you are building a new campaign. According to the Direct Marketing Association (DMA), 48% of consumers respond to leaflet distribution while less than 21% respond to TV adverts.

Free Podcast Tools

Free Podcast Tools – list of Free Podcast tools you will find 15 free tools that you will make your life easier. If you know a Free Podcast tool that is not

FREE image manipulation program that's like Photoshop

FREE image manipulation program that’s like Photoshop – GIMP is an acronym for GNU Image Manipulation Program. It is a freely distributed program for

Ebay Sellers Shopping On Black Friday Will Make You Thousands

Black Friday is a goldmine for eBay resellers. On one single day there are more profitable items for sale than during the entire rest of the year. If executed properly, Black Friday can easily create thousands of dollars in profit. This article explains in detail how to find and buy deals on Black Friday and then how to sell them on eBay for a profit.

Great Gallery Layouts

Great Gallery Layouts

Infographics | Stunning presentations for your business

Infographics | Stunning presentations for your business

Opt-in Email Plugin | Gain More Email Subscribers for WordPress

Gain More Email Subscribers | an Email Opt-In Plugin for WordPress

Simple Page Ordering for WordPress

Order your pages, hierarchical custom post types, or custom post types with “page-attributes” with simple drag and drop right from the built in page list.

Company Web Site: 9 Tips for Lead Generation

The company website has a crucial role in inbound marketing, both in terms of generation of business contacts and the existing customer loyalty.

How Outsourcing Software Jobs Can Save You Money

Pay an individual outside of your company to complete a software project for you and you could find yourself saving money in the process. This is a concept which may seem counterintuitive to some but those who have embraced the idea of outsourcing realize the cost savings associated with the process is one of the benefits.

Claudius Ptolemy | Signs and Designs

The astronomer Claudius Ptolemy lived from approximately 100-170 CE. Very little is known of him, including where he was born. Claudius means citizen of Rome, while Ptolemy means resident of Egypt. Some sources indicate that he was a citizen of Rome, others that he lived in Alexandria, Egypt.

The Travel Agency Layout and Template

The Travel Agency Layout and Template

University & College Layout

University & College Layout – custom design your layouts at computerkeen.com. get matching social media graphics and advertisements.

How to Change the login logo with your logo in WordPress

How to Change the login logo with your logo in WordPress

Sneakers Are So Important When Playing Sports – Get your design on a sneaker

If you don’t have high quality running shoes, you are on your way to the foot doctor, the knee doctor, or the hip doctor. All feet roll inwards as the ball of the foot touches the ground. You will need to look at the duration and location of your runs, your foot type and your gait, and also where you should buy your running shoes. It is important to make sure that the sole flexes easily where the foot flexes. Getting to know different types of trail running shoes before buyin…

Free Tools to Create Infographics for your Students

award-winning software for creating interactive maps which are fully customizable. In addition to maps, the software also has the option of including interactive graphs and charts to create feature-rich infographics.

FREE Line-Style User Avatar Profile Icon Set (AI, EPS, SVG & PNG)

FREE Line-Style User Avatar Profile Icon Set (AI, EPS, SVG & PNG) Personalize your social media with these free icon sets that come in AI, EPS, SVG and PNG format. Sign up and download. DOWNLOAD...

Is It Worth Buying Affiliate Software?

Many of us dream of giving up our jobs and working for ourselves. Being your own boss can provide the responsibility level you want as well as the incentive to perform well. Running your own business usually mean lots of hard work but the rewards can be quite tremendous.

Crushing it with YouTube

“YouTube.com is one of the many Web 2.0 sites popping up on the Web. It is a “video sharing” website.”

Free Advertising on Google

It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google My Business (formerly known as Google Places) instead of paying for pay-per-click (PPC) ads on Google. And because...

Projects Layouts

Arial Photography Eros platea. Integer, mus est sagittis ac a enim! Scelerisque? Et tempor magna pulvinar sit et ac non, sed pellentesque elementum. Elementum, habitasse scelerisque ac eu lorem auctor natoque nunc tempor velit a turpis vel diam? Pellentesque et cum...

New WannaCry Ransomware and How to Protect Yourself

New WannaCry Ransomware and How to Protect Yourself

Widget Logic

Widget Logic

Small Business Tips: Marketing to CFOs

As a small business do you market some or all of your products and services to larger corporations? Today’s Chief Financial Officers (CFOs) require concise and clear information to aid them in making timely, informed decisions about their needs.

A Guide To Back Pain

The pain of it all, what do you know about back pain until you feel it yourself. You cannot truly know anything, yet according to statistics, the majority of people in the world suffer some degree of back pain.

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