Corporate Identity – The Complete Corporate Identity mockup

Take advantage of the Complete Corporate Identity mockup. Whether an envelope design, business card or complete set.

The complete corporate identity

A strong corporate identity helps reinforce a company’s brand image and supports its marketing
activities. When a corporate identity program is presented consistently, it creates a positive and lasting
impression of the company.

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overall image of a corporation, firm or business in the minds of diverse publics, such as customers, investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.[1]

Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture. At its most profound, the public feel that they have ownership of the philosophy. Corporate identity helps organizations to answer questions like “who are we?” and “where are we going?”. Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups.[2]

In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such.

Corporate identity is often viewed as being composed of three parts:

  • Corporate design (logos, uniforms, corporate colours etc.)
  • Corporate communication (advertising, public relations, information, etc.)
  • Corporate behaviour (internal values, norms, etc.)

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