In your search for a good videographer, you will be spoiled for choice so it can be an understandably difficult decision to make. The amount of talent and good technology that you can find seems infinite and you will have to be very sure of what you want to achieve with your video in order to make your decision. Be prepared to be asked a lot of questions yourself, because the videographer will need as much information as you can give them in order to start forming an image in their mind. Also, be aware that you might have to pay a percentage of the price upfront to cover pre-production expenses. This means that you must have a clear idea of your budget and how will you be able to manage it. With these thoughts in mind, here we give you some tips that may help make your search a little easier and efficient.
Searching for a videographer?
The first step will be to go online. Identify the companies that interest you and then you can go for how they look: if their webpage captures your attention, that’s a good sign.
• After finding the homepages that appeal to you the most, continue with the samples of work the videographers show you. Bear in mind that the majority of the websites will give you a composite of several projects they were involved with on their opening page and will have made them look very impressive. Compare those with the actual individual project videos that you will find from a more extensive search and you will have a deeper sense of their work.
• It is very important that you take a close look at the latest content by those companies. It will be a good indicator of how well they maintain their quality to a high standard. It will also show you the quality of their equipment in progressive pieces of work.
• Ask yourself if the content of videos is telling you a story instead of just talking about the characteristics of the product or service they show. The winning formula these days is to give the viewer extra value in each video, by making them entertaining and adding an aesthetic quality to the images you see on screen.
• Make a short list of the web pages you liked the most and then call the company to talk through your needs and get a quote for your product. This might take you sometime, but it will be worth it because you will then have a good idea of the prices on the market and a realistic view of your budget. Ask for the highest and the lowest prices and what they include. Talk to them about the money you can spend and listen to their advice.
One can summarize the video purpose in one sentence: show me, don’t tell me. That’s why you need to have a very good understanding of how a videographer will do this for your own product. When looking for a professional and efficient videographer, ask a lot of questions listen to what they have to offer you and don’t let yourself sign any contract until you feel that you are making the best deal for your company. After all, it will be a significant investment. Get a significant result for your business as well!