The type of display that you have for your product greatly determines the success of the product.
Factors to consider when designing the display
When you are designing a display for your product you need to ensure that it has three important features: enticing, engaging and motivating. The display should be enticing. This means that it should attract people towards it so that they can take a look at the products that you have to show. The best way of enticing people to visit your display is to use attention seeking colors or designs.
The display should also be engaging with the people visiting it. As rule of thumb, ensure that the display isn’t blank-it should have the products that you are looking to sell. If you don’t already have a product, you should consider including images of the products. It’s common for people to display products that they know little about. If this is the case with you, you include information that tells more about the product and how the product can help the people visiting it.
Finally, the display should be motivating. According to marketing experts, the longer the time that people spend on your display, the more they are likely to buy from you; therefore, you should always work at ensuring that the people spend as much time on the display as possible. One of the most effective ways of ensuring that people spend a lot of time on your display is to provide variety. For example, if you are selling drinks, include different flavors of the product. People will spend time taking a look at the different varieties thus increase your chances of making sales.
Guide to installing the display
How you install the unit affects how people interact with it. As rule of thumb, you should install it at an area where it’s visible to all people. When it comes to choosing the right location of the unit, consider the surroundings. To make the display visible you should choose a color scheme that is different from the store branding. It also should be different from that of nearby displays. You should also consider using interesting designs that will attract people.
To avoid damage to the display, ensure that your unit is made from a high-quality material such as cardboard. In addition to the high-quality material giving your unit an elegant look, it also ensures that the display has the ability to withstand the pressure of being pushed around or being climbed on by children.
By Idd Aziz
Get In Touch - Call: +44 (0) 7711 085 858