The business world (in most niches) is extraordinarily competitive. The percentage of business people who don’t have competition is unbelievably small. Ironically, many people think that they don’t have competition; however, when they really start to think about it, they realize that they do. So, how do you manage to rise above your competition?
Making a difference to your clients and prospects
As top quality as your content and your message is, other people are just as talented and effective as you are. One thing that is undoubtedly true is the need for you to post content online to speak about your branding. Your competition is certainly doing everything that they can so you need to not only keep up with them but you need to surpass them. You and your business need to be that much better.
Your business’ unique qualities, which you will do (and already have done) an excellent job of highlighting, will hopefully be enough to wow your prospective and existing clients so that they choose your business over someone else’s. Your mindset needs to be that you will do everything possible to satisfy your clients. Of course, being different is not always as easy as it may seem. However, there are several different ways in which you can rise above your competition. You should try some or all of them to see if they work for your particular business.
Making your offerings stand above your competition’s offerings: Tell your story in a way that resonates with your readers. If you are not able to connect with your readers on a human/emotional level, you won’t be able to establish a relationship together. If you are doing it right, you will have many different stories to tell, depending on the content that you are sharing. Each one of your stories must be from the heart and it has to touch on some sort of human quality. It is important to show your readers who you are and how you feel. If your stories touch them in some way, which they certainly should, the readers will react. You will know if your stories have affected them.
Show them what you are made of: You undoubtedly have a lot of wonderful qualities, both as a business person and as a human being. Of course, everyone has a different set of gifts. The trick is to take the gifts that have been given to you and leverage them to help the other person and you. If you figure out how to do that, you will make a tremendous amount of progress together. The one thing that you really want to avoid is turning away from your gift(s) and not sharing them with others.
Sharing your knowledge of the basics: Interestingly, as fascinating as the complexities of a brand can be, you need to get the basics out of the way before you can do anything else. You should never assume that the other person understands everything that you understand. Of course, if that person did, he or she would probably not need you. Anyway, you can teach the other person a great deal. Believe it or not, that is one of your gifts.
Keep it on a professional level: Social media serves many different purposes. However, when you are using social media to make your business more successful than it is right now, you need to make sure that everything that you do is on a professional level. That goes for every one of the social media channels that you might use. Your professionalism will be noticed and appreciated. Always try to empathize with your readers. If you have a deep understanding of what they experience and how they think, you will be able to develop a meaningful relationship together.
Be open-minded to change: People often feel that change is not a good thing. That is certainly not necessarily true. Change can be a wonderful thing for a business (and for a business person). It can force you to look at the world from a fresh perspective (in a way that you may not have looked at it before). If you are flexible, you are bound to open new doors for your business. That will help your business to grow and to advance to the next level.
Respect and appreciate your competition: There is absolutely no reason for you to think about your competition in a negative way. You should recognize all of the opportunities that your competitors give you on a regular basis to grow because of what they are making available. You can learn so much from them if you are open-minded to what they are putting out there. In many cases, they have poured all of themselves into creating what they are sharing. They are making it so much easier for you because you can leverage the results of all of their hard work.
Express your appreciation all of the time: Your readers are the reason that you are a successful business person (to a great extent). It is important to let them know that you understand that and to make them feel that you value what they give to you and what they think. On the whole, your readers will be willing to help you in any way that you need them to help. There is nothing wrong with asking for and accepting what they are willing to give to you.
There are so many different ways in which you can stand out above your competitors. A word of advice that you may want to heed is that you should develop one skill first and then master the others, one at a time. If you are smart, you will take what they have already discovered, add your own spin to it, and own it. Everyone will benefit from your doing that. Once you have acquired the knowledge that you want to acquire, don’t allow anyone to make you lose your footing. Own the knowledge and share it with other people so that they can benefit.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.
His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
By Michael Cohn
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