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Build Customer Loyalty by Focusing on Needs

In the March 23, 2009 issue of Advertising Age, Jonathan Salem Baskin triggered an interesting concept in my mind. He talked about a Glendale, CA mall that turned marketing on its head by focusing on customer needs to bring customers to the mall instead of using the traditional discount coupons and promotional events of push marketing.

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The Influence of Psychology in Marketing

When it comes to marketing success, you can't get anywhere at all if you don't develop a relationship with the other person and, over time, build trust, credibility, and a perception that you are the expert in your field over time. Without the relationship, there is...

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Reactivating Lost Patients

GKIC, a marketing and entrepreneur group, notes that new patients or customers cost at least five times more to attract than previous patients, so keeping your patients returning is important.

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How to Pick the Right Dentist

People must understand that a dentist who can be perfect for a certain kind of patient may not be good for the other type of patient. Your teeth and gums make up your smile. Everybody knows that a smile affects your overall personality. So people must choose the right...

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The Best Graphic Design Laptops

If you’re a graphic designer, then you might be wondering what the best laptop for graphic design is. This is a question that can be easily answered when you take a look at the laptops hardware, rather than the software installed.

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About Web Banners

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server.

When the advertiser scans their logfiles and detects that a web user has visited the advertiser’s site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents).[citation needed] This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.

Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, a fact first documented on HotWired in 1996 by researchers Rex Briggs and Nigel Hollis.[1] Web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer’s interests. Behavior is often tracked through the use of a click tag.

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