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When planning an event, you will need to find the most suitable venue to host in. The venue should be good enough to serve the needs of the event. For instance,read more
My client was telling me about an experience he had with a client of his. My client was second guessing himself. Did he do the right thing even if it made both him and his client uncomfortable?read more
We all know that consumers go online to research for products they intend to purchase. This holds true for healthcare and pharmaceutical drugs as well.read more
In a world where businesses seem to be falling over themselves to capitalize on content, one cannot simply hope to pull an enviable traffic to their business website with a mere handful of great write-ups. A constant stream of good quality content needs to be flowing...read more
In the March 23, 2009 issue of Advertising Age, Jonathan Salem Baskin triggered an interesting concept in my mind. He talked about a Glendale, CA mall that turned marketing on its head by focusing on customer needs to bring customers to the mall instead of using the traditional discount coupons and promotional events of push marketing.read more
Innovation is always the key to success for any small business. In this case study, we’ll show you how something as mundane as a donut shop can find new, innovative and creative ways to inexpensively position themselves as a dominant force in their market.read more
When it comes to marketing success, you can't get anywhere at all if you don't develop a relationship with the other person and, over time, build trust, credibility, and a perception that you are the expert in your field over time. Without the relationship, there is...read more
Your public relations agency is the beacon light that guides your customers to your well-communicated business brand. It highlights your business’s brand image, ultimately increasing awareness of your business to current and prospective customers.read more
GKIC, a marketing and entrepreneur group, notes that new patients or customers cost at least five times more to attract than previous patients, so keeping your patients returning is important.read more
People must understand that a dentist who can be perfect for a certain kind of patient may not be good for the other type of patient. Your teeth and gums make up your smile. Everybody knows that a smile affects your overall personality. So people must choose the right...read more
There are two types of users. Those who say they have nothing to hide and conceal, and those who use all possible methods of data protection to keep their personal information secure.read more
If you’re a graphic designer, then you might be wondering what the best laptop for graphic design is. This is a question that can be easily answered when you take a look at the laptops hardware, rather than the software installed.read more
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server.
When the advertiser scans their logfiles and detects that a web user has visited the advertiser’s site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.
Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, a fact first documented on HotWired in 1996 by researchers Rex Briggs and Nigel Hollis. Web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer’s interests. Behavior is often tracked through the use of a click tag.