On the new Simplenote

Last week we relaunched Simplenote, an app Automattic acquired along with Simperiumearlier this year. The coverage so far has been really overwhelming with great articles:

But, even after my foray into Simplenote alternatives and doing research and trying out other note-taking apps, I’ve stuck with Simplenote as my iOS note-taking app of choice. […] However, I could consolidate them all into just one app if I had to. And that app would be Simplenote. The reason I’d choose Simplenote is because it’s a quick, easy-to-use app with great search and it has fast, reliable sync.

Shawn Blanc: The New Simplenote Apps

Go check it out. For me it was easy – even though I dropped Simplenote, I had kept NVAlt syncing with it in anticipation of an update as good as this one. I launched it, logged in and a few moments later I was back up and running. Best of all, Simplenote is back on my first home screen.

Charlie Sorrel: Like Rocky, Simplenote Is Back In Front After Years Of Neglect

Simplenote has always kept the focus on content — your content. With a bare minimum chrome in its apps, Simplenote has stayed away from flashy gradients, big UI elements and detailed icons and instead, has offered a minimal, mostly white user interface to its users. I liked everything about Simplenote, so paying for its Premium subscription and supporting the service was a no brainer for me.

Preshit Deorukhkar: Simplenote — The Perfect Notes App Suite

Also the Simplenote for Mac app rising in the app store listing. I am excited about all of this above and beyond what any rational measure would support.

Probably the most comprehensive was by Ellis Hamburger in the Verge, Simplenote reborn: the first great notes app is back. I’d recommend reading the entire thing. Ellis asked me a number of questions via email and I’d like to share the entirety with you here:

What is so compelling about Simplenote, and why exactly was it worth “reviving?”

From the day I first used Simplenote it felt like a breath of fresh air in a crowded sea of cluttered apps. I use and rely on the service every day. We do many things at Automattic, but our core passion is creating great products. When we see something we feel isn’t our best work it bugs us until we’re able to loop back and iterate on it — it’s a blessing and a curse. This latest iteration of Simplenote on Android, OS X, and iOS is something we’re all very excited about sharing with the world.

How big a role did Simplenote play in Automattic acquiring Simperium?

It depends on how you look at it: I probably would have never heard of Simperium if it wasn’t for Simplenote, and the app really demonstrates the power of the Simperium API and the tastefulness of the people who created it. But the bigger interest was in what we could build alongside Fred and Mike on top of Simperium across all our products.

Where do Simplenote and Simperium fit with Automattic? Will any of each service’s features make their way into your other products, like WordPress, or do you intend to operate them separately?

Simplenote and WordPress share one key characteristic: they’re about writing. They both aspire to become invisible and be a canvas for your creativity. WordPress has succeeded above its competitors year after year because we’re ruthlessly focused on the experience of the author, and I saw the same spirit in Simplenote. It fits in Automattic like a glove.

One of the keys of Simplenote is, well, its simplicity. I think as we integrate it more with the broader Automattic ecosystem it’ll look more like Simplenote inside of WordPress rather than vice versa. It’s all backed by an easy-to-integrate API so if people want something more complex someone will build a client for that.

Simperium is at the core of several new things we’re either building or hope to build in the near future. We’re investing quite a bit to make the service robust and flexible for our needs as a top-ten internet site, and that development will benefit everyone who uses the service much the same way our investment in anti-spam benefits the internet at large through Akismet. You will start to see the Simperium engine make its way into almost everything we do.

Will Simplenote someday be a fruitful business? If so, how?

The beauty of Simplenote being under Automattic’s wing is that we are already blessed with incredibly fruitful businesses in WordPress.com, Akismet, and VaultPress. The biggest thing I didn’t like about the old app was the ads, and as you’ve noticed those are gone in this new version. Our main goal is to pour our heart into something and make it great, then it with the world. I find Simplenote indispensable, delightful, and use it every day, and I hope you will too.

That’s that, I hope that you check out Simplenote and give it a try. It’s now available for Android, iOS 7, and Mac.

Continue reading…

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