This article is a call to put more intention into the way we market our products and services – because our actions inform how we perceive ourselves, which affects how we think and act subsequently.

It started with a conversation with a seasoned entrepreneur who had built several businesses, including coaching/consulting and technology.

We talked about the fatigue and skepticism that’s growing around all the marketing and promotional tactics flooding our space right now.

The blueprints and formulas that make everybody sound the same.

The hype that lures newcomers in the door with big promises of rainbows, unicorns and magic bullets; The churn and burn to make room for the next wave of new prospects.

I’m on the list of several “big wigs” in the “coaching” space (just to keep my ears on the ground) and I noticed how they’re pumping out the same cycles of content year in year out launching the same programs – some of them twice or three times a year!

This churn and burn fatigue is getting worse. The cycles are getting shorter. Some marketers don’t even bother to build relationship with their audience.

They may pay lip service to providing value… but we can smell clone-drone marketing from miles away. Might as well just go straight in for the kill.

The intention back in the beginning is threadbare – the collection of motions we’re going through has been stripped of its meaning. It’s hurting all of us.

The “rinse and repeat” makes not-giving-a-crap OK and encourages intellectual laziness rather than evolution and innovation.

I don’t care how sparkly the sales pages are. I care about what comes up at the other end. That’s what I see and hear – from the trenches, boots on the ground:

People get dumped out of the hamster wheel – dizzy, dazed, frazzled; feeling like a loser who takes 4 steps forward and 3 steps back, and not knowing what to do with themselves.

This is not right. We can’t expect to get the whole “running a businesses” thing in just a year or two. (By that I mean really get it, not regurgitating jargons or reciting feel-good fluff.)

Yet this is the “life-cycle” of getting sucked into the machine, got churned and burned then spat out with a scattered bunch of tactics without the experience or perspective to tie them into a cohesive whole.

Leaving those with big ideas and good intention disillusioned, deflated and often out of funds.

We’re done with those 4-video launches, 5-email sequences, 6-figure sound bytes and funnels with a dozen up-sell, cross-sell and down-sell permutations.

I’ve tried them. Sacrificing my voice and seeing the same thing happening to others made me sad.

I wish I had a “solution.” I’m in as much of a pickle as everyone else.

If not more. Because somewhere along the way I’ve fallen in love with clarity, discernment and words…

Not only to do everything with utmost intentionality, but also to express the intention undiluted and unapologetically.

We’ve been around the block a few times. We’re done with the cookie-cutter BS and ready to do something differently – with clear intention to create meaning.

We’re in the gap where the old is wearing out and the new hasn’t fully emerged.

We’re stuck with the same “formats” we’ve grown to be skeptical about.

So much so that sometimes I resist taking action because I feel like I’m just going through the motion.

I don’t want to be pessimistic. I don’t want to throw in the towel.

Yet sometimes, it feels like there’s nothing new under the sun and cutting through the clutter has become a futile exercise in fighting with myself.

I’ve spent a good part of the year “detoxing” from the “how things are supposed to be done.” Maybe the questioning and self-scrutiny only made life harder.

Of course the format of delivery shouldn’t be the hurdle. I want to believe that intention and messaging are what matter.

Alas, amidst all the noise and distraction, we’ve built mental shortcuts to survive. We’re conditioned to tune out.

While we may still have to work with the same mode of expression for the time being, I believe we can get behind on what’s emerging:

Less information, more conversation…

… for how we communicate, and how we’re being communicated to.

Lead with our action, vote with our response.

Wake up, be discerning (no 60-minute webinar can give you the magic bullet to get all the clients you want while sipping cocktails by the pool) and don’t insult your audience’s intelligence.

Don’t spoon-feed your audience stuff that some blueprint or formula say you have to say. If you don’t buy it, why should your peeps?

I started out in the “coaching world” but I never take to those cookie cutter promotional tactics.

The fake scarcity. The “you have to invest a boatload in yourself or you’re a loser.” The “you’re not serious about succeeding if you don’t pull our your credit card now.”

Making people feel like crap, inadequate, wrong – using guilt to talk them into buying more stuff.

Hiding behind the disguise of “being of service” while pulling the fears and scarcity trigger mercilessly.

Most of us are swimming in this same stew, reading the same stuff and letting the same emails eat at us.

What if we step outside of the box and ask better questions?

Break out of the echo chamber. Step back for a broader perspective.

Go back to asking – what matters?

Ling Wong:: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Through her unique blend of marketing coaching, content strategy and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts – by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 10 years experience in the online marketing industry.

Get more resources on copywriting and content strategy at https://business-soulwork.com/blog/

By Ling B Wong

Father’s Day Discount Offer

Father’s Day Discount Offer – 25% off all designs including websites, flyers, business cards, roll up banner designs and more.

How the Instagram Algorithm Works

How the Instagram Algorithm Works – The Instagram algorithm was introduced to help surface the best, most relevant content to each user every-time they…

Free Podcast Tools

Free Podcast Tools – list of Free Podcast tools you will find 15 free tools that you will make your life easier. If you know a Free Podcast tool that is not

FREE image manipulation program that’s like Photoshop

FREE image manipulation program that’s like Photoshop – GIMP is an acronym for GNU Image Manipulation Program. It is a freely distributed program for

Animal shelter designs and layouts

WordPress is built around two basic concepts. Posts and Pages. Posts are typically blog entries. A series of articles, listed (usually) reverse-chronologically.

Boutique Layouts

WordPress is built around two basic concepts. Posts and Pages. Posts are typically blog entries. A series of articles, listed (usually) reverse-chronologically.

WordPress Pages Versus Posts

WordPress is built around two basic concepts. Posts and Pages. Posts are typically blog entries. A series of articles, listed (usually) reverse-chronologically.

WordPress Toolbar

The WordPress Toolbar is a way of easily accessing some of the most common
WordPress features.

WordPress Dashboard

Once you’ve logged in, the WordPress Dashboard appears. This is your main administration homepage. At the very top of your Dashboard (and across every page) you will see the name of your site in the header area.

Business Consultant Layouts

Business Consultant Landing Page This Business Consultant layout pack is just what a consultant needs to market their services online. The landing page is beautiful. The services page has unique design features that make your services stand out. And the Case Study...

Coffee Shop Layouts

Beautiful coffee shop layouts.                 See Demos: Coffee Shop - Landing Page Demo Coffee Shop - About page Demo Coffee Shop - Blog Page Layout Demo Coffee Shop - Contact Page Layout ¬Demo Coffee Shop - Shop Guide Page Demo Coffee Shop - Home Page Layout Demo...

WordPress Meetup London

WordPress Meetup London – Open to all where you can share ideas or understand code. Three meetups in the UK and possibly more.

Free Digital Storytelling Tools For Teachers And Students – FREE

Free Digital Storytelling Tools For Teachers And Students – Free storytelling tools that can be used for students, teachers and anyone

Free Tools to Create Infographics for your Students

award-winning software for creating interactive maps which are fully customizable. In addition to maps, the software also has the option of including interactive graphs and charts to create feature-rich infographics.

Domain name generators

Domain name generators Totally useful websites for generating Names for domains and apps that everyone should try. The Name App: Find an available name for your brilliant idea. Naminum: Discover a perfect company name. Short Domain Search: Find short, available...

FREE Line-Style User Avatar Profile Icon Set (AI, EPS, SVG & PNG)

FREE Line-Style User Avatar Profile Icon Set (AI, EPS, SVG & PNG) Personalize your social media with these free icon sets that come in AI, EPS, SVG and PNG format. Sign up and download. DOWNLOAD...

Pilates Layout

Pilates layout for divi theme facebook Twitter Google+ Pinterest Youtube rss Web Design Restaurant Spa Cafe Barbers Travel Property Landing Page Life...

Photography layout

Photography layout - a layout pack for phographers --- click here facebook Twitter Google+ Pinterest Youtube rss Web Design Any category...Restaurant, Spa, Cafe, Barbers, Travel, Property, Landing Page, Life...

HP Copiers and Printers: Benefits and Advantages

Many companies strive to be the most efficient and productive in the workspace. It’s difficult to say what a certain company’s secret is but one thing is for sure their printing system works efficiently and increases

University & College Layout

University & College Layout – custom design your layouts at computerkeen.com. get matching social media graphics and advertisements.

ebook landing page

Printing remains an integral part of any marketing campaign. While digital media has taken the business landscape by storm, leaflets are still relevant if you are building a new campaign. According to the Direct Marketing Association (DMA), 48% of consumers respond to leaflet distribution while less than 21% respond to TV adverts.

How To Create Engaging Signs

Printing remains an integral part of any marketing campaign. While digital media has taken the business landscape by storm, leaflets are still relevant if you are building a new campaign. According to the Direct Marketing Association (DMA), 48% of consumers respond to leaflet distribution while less than 21% respond to TV adverts.

Do’s and Don’ts For Flyer Printing

Printing remains an integral part of any marketing campaign. While digital media has taken the business landscape by storm, leaflets are still relevant if you are building a new campaign. According to the Direct Marketing Association (DMA), 48% of consumers respond to leaflet distribution while less than 21% respond to TV adverts.

7 Marketing Mistakes You Don’t Want To Make

7 Marketing Mistakes You Don’t Want To Make – Relying on referrals or word-of-mouth. When you depend on word-of-mouth, you allow middlemen to control your flow of prospective new customers. You may have delivered a superior product at a phenomenal price but if no is talking about it, the cash register quickly stops ringing.

20 Best Drag and Drop WordPress Page Builders

Creating professional websites with stunning designs is no longer a job just for experienced web designers. With the multitude of user-friendly tools and website builders available today, anybody can create a site from scratch!

COPYRIGHT NOTICES ON WEBSITES

It’s important that the terms of use for your website reflect your intentions. The clearer the terms of use, the better for everyone.

Creating Extra Income – 3 Ways To Earn Extra Income On The Side With A Full Time Job By Dustin A Hale

As bills come in, money leaves your bank, and you may start to feel like you can’t live paycheck-to-paycheck any longer. Then, you may start looking for ways you can make money on the side while still working your full-time day job.

Top Tips for Your Domain Name Registration

Building a strong online presence starts with the right branding – and that begins with a domain name of your own. Incorporating your name into everything, from your web address to your email, will contribute greatly to the image your potential customers will perceive of your business.

Get software box covers here

Get software box covers here – https://goo.gl/po8i1u – #box #cover #boxcover

Fitness roller banner design

Get your Fitness roller banner designed today. Get In TouchTell us about your new projects and see how we can help. Call: +44 (0) 7711 085 858Details: After hours, leave a voicemail, a technician will be notified.  facebook Twitter Google+ Pinterest Youtube rss...

Facebook cover design

Facebook cover design Get custom design Facebook covers, profile images, Facebook ADS and more. Price Guide - Website Design, Maintenance & Support £250 - £5000 WordPress Website Responsive Designs Hign End WordPress Theme Opt-in / Newsletter Social Media Share...

Turning Your Hobby Into Profit: A Guide You Must Read

In the event you get pleasure from everything you do, it is possible to change a passion into an enterprise. Appraise the amount of pleasure you get from your interest and afterward find out if you can remodel that right into a small business. When you appreciate...

Layout for Restaurants

make it good this is your chance... scroll down the boss meet the chef Frankfurter bacon burgdoggen, chuck cupim kielbasa tongue brisket. Venison shank frankfurter, meatloaf meatball landjaeger tri-tip corned beef tenderloin. Bacon shank shoulder sausage, chuck doner...

How to optimize WordPress

If you are unable to optimize WordPress or do do not have the time then you can use a useful plugin called WP-Optimize That does it for you.

Projects Layouts

Arial Photography Eros platea. Integer, mus est sagittis ac a enim! Scelerisque? Et tempor magna pulvinar sit et ac non, sed pellentesque elementum. Elementum, habitasse scelerisque ac eu lorem auctor natoque nunc tempor velit a turpis vel diam? Pellentesque et cum...

Tips for Producing Quality Web Content

Marketing means professional presentation: proofread your web content – When adding content to your business website, make sure what you’re adding is error-free. Accurate spelling, grammar, and punctuation are necessary for conveying your message clearly and for presenting a professional image.

No, You Don’t HAVE to Use PowerPoint

At the Pincus Group, we know better than to try and talk clients out of using their slides when making presentations. At many (if not most) organizations, presentations have simply come to mean an oral talk communicated with the aid of slides.

Guide To Displays

The type of display that you have for your product greatly determines the success of the product.

A Meticulous Trade Show Booth Design Is the Road to Success

In the exhibition world, shining out in hues is often considered to be a mammoth task. Exhibitors are seen employing best of the marketing tactics to win this rat race.

Tell Your Story Online

Tell Your Story Online. Improving your digital presence with #DigitalGarage by Google

How to Increase Your Site Traffic and Succeed With Your Affiliate Marketing Programs

As an affiliate, your main objective is to sell the products and services offered by your partner merchants. Unless you can do this, you can never hope to make a significant amount of money with affiliate marketing programs.

Blowing Off Direct Mail Marketing? Here Are 5 Reasons Why That Might Not Be Smart

In today’s technologically minded society, it may seem like direct mail marketing has become an outdated practice.

Managing Meeting Meltdown

This past week I have had a lot of discussions about meetings; in particular how much time we waste making meetings, attending meetings and travelling to meetings, how managers are always the ones calling meetings and how bad we are at running meetings.

Mistakes To Avoid When Choosing A Career

The career that you choose influences your satisfaction in life. It also determines your earning potential now and in the future.

Coaching: The Essential Skill In Business

Coaching is now considered essential as a development tool in business. It’s not yet as common as in sport, but is increasingly popular.

Happier and Healthier in 2016: New Years Resolutions That Work

Hello 2016! We welcome January with a sense of excitement and hope for the possibilities of change and accomplishments in the New Year…

International Entrepreneur Parole: 20 Fast Facts Foreign Founders Should Know

What if foreign born innovators could get special permission to come to the U.S. and start a new business?

How Do You Rise Above Your Competition?

The business world (in most niches) is extraordinarily competitive. The percentage of business people who don’t have competition is unbelievably small. Ironically, many people think that they don’t have competition;

Top 7 Smartphones of 2016

Everyday new phones with all new features keep on blooming in the Smartphone world. Big ‘megapixels’, Monster ‘RAMs’ and Sexy ‘unibody aluminium’ leave no stone unturned to lure the customers.

Don’t Stop When You Are Tired – Stop When You Are Finished!

Work ethic has lost some of its importance in the 21st century. If you ask must employees when they work they will respond with very specific parameters. A typical response might be that the work on weekdays only,

5 Attitudes You Should Have When Starting Your Own Business!

Not every entrepreneur is the same. Some are born rich, some have university degrees, while others have none of these. Having a lot of money and a degree is not a requirement to be a successful business owner though.

7 Things You Can Do EVERYDAY To Become A BETTER Entrepreneur!

Becoming a successful entrepreneur is not something that happens over night. It’s a daily battle to be your best version of yourself all the time. It takes constant work and self-education.

10 Mistakes to Avoid When Buying a Hotel Business

The hotel business is thriving worldwide with an impressive 550 billion U.S. dollars revenue expected to come in this year as reported by Statista.

Step Out of the Marketing Echo Chamber

This article is a call to put more intention into the way we market our products and services – because our actions inform how we perceive ourselves, which affects how we think and act subsequently.

9 Attitudes of Successful Business Owners

Your attitude that you show up with each day has a lasting impact on your behavior that affects your outcomes. A person’s attitude is an expression of their mindset at any time and in any given situation. Your attitude represents a feeling that can be changed instantly or maintained for a lifetime.

Custom Glass Projects to Update Your Business in 2016

Custom glass offers dozens of unique options for updating your office in the New Year that can set you apart from the competition.

Podcast Like A Pro

It’s the first anniversary of the Work Alchemy podcast! I’m so delighted to have brought you these inspiring and in-depth conversations with entrepreneurs and leaders who combine conventional business success with really making a difference in the world.

Small Business Tips: Marketing to CFOs

As a small business do you market some or all of your products and services to larger corporations? Today’s Chief Financial Officers (CFOs) require concise and clear information to aid them in making timely, informed decisions about their needs.

The New Eldorado: Video Streaming and Streaming Video Content Production

This newish technology, which provides a continuous stream of data, is awesome for many reasons. From the consumer’s perspective, it implies saving time since one does not have to download a file first, and then consume it.

SEO Checklist 2016

The goal of successful SEO is to obtain a high ranking in the organic search results of the search engines such as Google, Bing, Yahoo and other search engines.

telephone

CALL: 07711-085-858

QUICK QUOTE

DESIGN | MAINTAIN | SUPPORT

You have Successfully Subscribed!

Pin It on Pinterest