Build Customer Loyalty by Focusing on Needs

Build Customer Loyalty by Focusing on Needs

In the March 23, 2009 issue of Advertising Age, Jonathan Salem Baskin triggered an interesting concept in my mind. He talked about a Glendale, CA mall that turned marketing on its head by focusing on customer needs to bring customers to the mall instead of using the traditional discount coupons and promotional events of push marketing.

Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!