Marketing means professional presentation: proofread your web content

When adding content to your business website, make sure what you’re adding is error-free. Accurate spelling, grammar, and punctuation are necessary for conveying your message clearly and for presenting a professional image.

Errors and typos distract your reader. They take away from that message promoting your business in general, and your products and services in particular.

Therefore, follow these tips for proofreading your web content:

1. Print up your website copy; seeing it on plain paper that you hold in your hands gives you a fresh perspective. It gets your eyes off that computer screen. You look at the content in a different way and tend to spot errors better.

2. Check that numbers you present are accurate. Also, in addition to checking each word, check individual punctuation marks to make sure you’re using the right punctuation in the right situation.

3. Proofread for formatting errors as well. Do your bullet points stand out from the body text above and below it? Are your headings and sub-headings logically laid out? Are you using your fonts wisely or are you using a chaotic mish-mash that is confusing and distracting to your reader?

4. Have a different set of eyes proofread your copy. Someone else may pick up an error you overlooked. They may also point out inconsistencies in your message – where you meandered away from the main purpose of your content.

5. Adhere to general grammar rules so your writing is clear. You don’t want a muddled message reaching your audience. There’s a plethora of grammar and style guides available in book stores and online.

6. Don’t rely solely on using your computer program’s spell-checker. A spell-checker is a tool that aids your proofreading.

7. Consider words that sound alike, but have different meanings. Make sure you’re using the write… er… sorry… right words.

Proofread your business web content so your readers have an enjoyable reading experience. You want them concentrating on what you offer – not on errors – typographical and otherwise.

Personalize your web content

On your business website, your intention is to conversationally inform your readers. They arrived at your website looking for useful information on your business and products and services.

Here are three tips for connecting with them as if talking to them face-to-face:

• Don’t engage in flamboyant all-or-nothing sales language. That visitor to your website didn’t come looking for the hard sell. Provide them useful information in a dignified way. Educate them on what you offer. Respect their need for quality information presented clearly and in an easy-to-read style.

• Use second person narrative… “you” and “your”… to personalize your writing. You want your reader feeling that they’re engaging in a one-on-one dialog with you.

• Avoid stilted formal language that borders on legalese and such. Write in a conversational tone and avoid industry jargon that you understand but your reader may not.

Web page writing means engaging your reader via a casual conversation that speaks to their wants and needs. If your writing is stuffy and tedious, or bordering on late-night infomercial hype, you’ll have your readers clicking away to another site. You want them enjoying a breezy informative read on your site, comfortable in the knowledge that you’re giving them the content they need.

Michael Ugulini is a business writer from the Niagara Region, Ontario. He’s a contributing writer at Biz Profiles and Seeking Alpha

He writes articles for small businesses, feature articles, copywriting articles, blog posts for small businesses, newsletter content, brochure content, and articles on publicly-traded companies.

By Michael E Ugulini

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Hello 2016! We welcome January with a sense of excitement and hope for the possibilities of change and accomplishments in the New Year…

Corporate home page in WordPress

Corporate home page in WordPress

Have a Hobby? 7 Home Business Tips to Build an Income With It

Do you have a hobby that you enjoy and want to monetize for some extra income? Why not start out as a part-time operator marketing your hobby as a home-based biz.

Posts – How to create posts in wordpress

how to create posts in wordpress

Managing Meeting Meltdown

This past week I have had a lot of discussions about meetings; in particular how much time we waste making meetings, attending meetings and travelling to meetings, how managers are always the ones calling meetings and how bad we are at running meetings.

WordPress Snapshot

WordPress Snapshot

Amazon Affiliate Link Localizer

Amazon Affiliate Link Localizer

The Different Types Of Affiliate Marketing

Affiliate marketing programs has never been as popular before as it is today. Why? There can be a number of reasons.

Overview of the All-Natural Hair Care Market Men's Hairstyles

The overview report of the all-natural hair care market has the industry prominently seen between 2015 – 2016 and beyond.

The under rated effect of Perfume Logos

Looking for the right perfume that matches each occasion you attend to may be quite a drag. For some people, women most especially try to linger sometime before putting the exact fragrance they want for the event they will be attending.

Fly Fishing Events

Do you want to experience the excitement fly-fishing at same time meet old friends? Then you have to join and see a fly-fishing show. You may bring your family or your friends.

Ebay Sellers Shopping On Black Friday Will Make You Thousands

Black Friday is a goldmine for eBay resellers. On one single day there are more profitable items for sale than during the entire rest of the year. If executed properly, Black Friday can easily create thousands of dollars in profit. This article explains in detail how to find and buy deals on Black Friday and then how to sell them on eBay for a profit.

The Google AdSense Handbook

You’ve probably heard a lot about Google AdSense (which is actually more accurately known as Google AdSense V1), but you may not know just what it is. Well, for one thing, it’s a one of the hottest new ways to make money online without having to do a whole lot. If you’ve read Robert Kiyosaki’s book, “Rich Dad, Poor Dad,” you know that passive income is the best kind of income to have.

Storage, schmorage. The Robin phone archives your stuff online: First Look

Nextbit Robin Nextbit's unlocked Robin is a decent midrange Android phone, but its novel cloud storage concept isn't seamless enough for the masses. Read full review Pricing is currently unavailable. Shop Ready Sites The Ultimate Magazine Theme Elegant WordPress...

Sitemap – Google XML Sitemaps Generater | WordPress Plugin

Sitemap – Google XML Sitemaps Generater | WordPress Plugin

Better WP Security | iThemes Security

It takes the best WordPress security features and techniques, and combines them in a single plugin thereby ensuring that as many security holes as possible are patched without having to worry about conflicting features of the possibility of missing anything on your site.

Set Up E-mail on an Android Phone for 1and1 hosting

Set Up E-mail on an Android Phone for 1and1 hosting

5 Attitudes You Should Have When Starting Your Own Business!

Not every entrepreneur is the same. Some are born rich, some have university degrees, while others have none of these. Having a lot of money and a degree is not a requirement to be a successful business owner though.

Animal Farm – FREE – Editable PSD Template

FREEBIE – Editable PSD Template | Animal Farm Includes html, css and psd files | Download here…

Your Site, His Marketing: How Advertising Works On A Blog

Web logs or blogs, began as someone’s online journal,

a way to express opinions and thoughts and communicate

with others on a more personal level.

ebook landing page

Printing remains an integral part of any marketing campaign. While digital media has taken the business landscape by storm, leaflets are still relevant if you are building a new campaign. According to the Direct Marketing Association (DMA), 48% of consumers respond to leaflet distribution while less than 21% respond to TV adverts.

Crushing it with YouTube

“YouTube.com is one of the many Web 2.0 sites popping up on the Web. It is a “video sharing” website.”

How to Migrate your Blog from Blogger to WordPress

Your blog (abc.blogspot.com) is hosted on Blogger and you would now like to move the blog from Blogger to WordPress (self-hosted) with a personal domain name like abc.com. What is the easiest way to switch from Blogger to WordPress without...

Top 7 Smartphones of 2016

Everyday new phones with all new features keep on blooming in the Smartphone world. Big ‘megapixels’, Monster ‘RAMs’ and Sexy ‘unibody aluminium’ leave no stone unturned to lure the customers.

Father's Day Discount Offer

Father’s Day Discount Offer – 25% off all designs including websites, flyers, business cards, roll up banner designs and more.

Arts and Crafts Revival

The Arts and Crafts and Mission interior design styles are making a powerful comeback. Learn tips on creating an authentic look for your home or office.

Flyers

Flyers

Chinese Lunar Calendar | Signs and Designs

Prior to adoption of the Western solar calendar system, China exclusively followed a lunar calendar in determining the times of planting, harvesting, and festival occasions.

star wars layout pack

star wars layout pack

Podcast Like A Pro

It’s the first anniversary of the Work Alchemy podcast! I’m so delighted to have brought you these inspiring and in-depth conversations with entrepreneurs and leaders who combine conventional business success with really making a difference in the world.

Domain name generators

Domain name generators Totally useful websites for generating Names for domains and apps that everyone should try. The Name App: Find an available name for your brilliant idea. Naminum: Discover a perfect company name. Short Domain Search: Find short, available...

THE ULTIMATE MAGAZINE WORDPRESS THEME

THE ULTIMATE MAGAZINE WORDPRESS THEME

Creating a Q & A Platform

A recent trend with website owners that’s quickly becoming more popular is to have your own Question and Answer platform.

Logos4polos – Clothing Embroidery and T shirts printing Online

Logos4polos are a UK based clothing company, providing clothing embroidery, logo embroidery, polo shirt embroidery and t shirt embroidery services.

Wall mockups!

Wall mockups! check out the beautiful wall mockups. you can get you images on. see more... What are Mockups? We've talked about mockups before but it's time to give them a much more...

The Dreaded Spyware

You are trying to work on your computer and you notice its just not acting properly. Maybe its lagging, slow or your searches are constantly being redirected to places you don’t want to go. You may have been infected with a malware known as spyware

Chinese Astrology | Signs and Designs

Chinese Astrology
According to Chinese legend, the twelve animals quarreled one day as to who was to head the cycle of years. The gods were asked to decide and they held a contest:

9 Attitudes of Successful Business Owners

Your attitude that you show up with each day has a lasting impact on your behavior that affects your outcomes. A person’s attitude is an expression of their mindset at any time and in any given situation. Your attitude represents a feeling that can be changed instantly or maintained for a lifetime.

Small Business Tips: Marketing to CFOs

As a small business do you market some or all of your products and services to larger corporations? Today’s Chief Financial Officers (CFOs) require concise and clear information to aid them in making timely, informed decisions about their needs.

Welcome to Desiclassifieds: Free Classifieds, Free Ads, Free advertisement

Desiclassifieds provides good business opportunities in various sectors.It also provide effective means of expressing ideas and exchanging information, by offering subscribes the opportunity to post their ads on a web page, or to access the ads posted by others.

Twitter Blueprint

Tips And Techniques For Online Marketers Twitter is a social network and micro-blogging platform that allows you to send 140-character “tweets”. With these tweets, you can let your friends know what you're up to, share links and cool resources, communicate with your...

Do’s and Don’ts For Flyer Printing

Printing remains an integral part of any marketing campaign. While digital media has taken the business landscape by storm, leaflets are still relevant if you are building a new campaign. According to the Direct Marketing Association (DMA), 48% of consumers respond to leaflet distribution while less than 21% respond to TV adverts.

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