Marketing means professional presentation: proofread your web content

When adding content to your business website, make sure what you’re adding is error-free. Accurate spelling, grammar, and punctuation are necessary for conveying your message clearly and for presenting a professional image.

Errors and typos distract your reader. They take away from that message promoting your business in general, and your products and services in particular.

Therefore, follow these tips for proofreading your web content:

1. Print up your website copy; seeing it on plain paper that you hold in your hands gives you a fresh perspective. It gets your eyes off that computer screen. You look at the content in a different way and tend to spot errors better.

2. Check that numbers you present are accurate. Also, in addition to checking each word, check individual punctuation marks to make sure you’re using the right punctuation in the right situation.

3. Proofread for formatting errors as well. Do your bullet points stand out from the body text above and below it? Are your headings and sub-headings logically laid out? Are you using your fonts wisely or are you using a chaotic mish-mash that is confusing and distracting to your reader?

4. Have a different set of eyes proofread your copy. Someone else may pick up an error you overlooked. They may also point out inconsistencies in your message – where you meandered away from the main purpose of your content.

5. Adhere to general grammar rules so your writing is clear. You don’t want a muddled message reaching your audience. There’s a plethora of grammar and style guides available in book stores and online.

6. Don’t rely solely on using your computer program’s spell-checker. A spell-checker is a tool that aids your proofreading.

7. Consider words that sound alike, but have different meanings. Make sure you’re using the write… er… sorry… right words.

Proofread your business web content so your readers have an enjoyable reading experience. You want them concentrating on what you offer – not on errors – typographical and otherwise.

Personalize your web content

On your business website, your intention is to conversationally inform your readers. They arrived at your website looking for useful information on your business and products and services.

Here are three tips for connecting with them as if talking to them face-to-face:

• Don’t engage in flamboyant all-or-nothing sales language. That visitor to your website didn’t come looking for the hard sell. Provide them useful information in a dignified way. Educate them on what you offer. Respect their need for quality information presented clearly and in an easy-to-read style.

• Use second person narrative… “you” and “your”… to personalize your writing. You want your reader feeling that they’re engaging in a one-on-one dialog with you.

• Avoid stilted formal language that borders on legalese and such. Write in a conversational tone and avoid industry jargon that you understand but your reader may not.

Web page writing means engaging your reader via a casual conversation that speaks to their wants and needs. If your writing is stuffy and tedious, or bordering on late-night infomercial hype, you’ll have your readers clicking away to another site. You want them enjoying a breezy informative read on your site, comfortable in the knowledge that you’re giving them the content they need.

Michael Ugulini is a business writer from the Niagara Region, Ontario. He’s a contributing writer at Biz Profiles and Seeking Alpha

He writes articles for small businesses, feature articles, copywriting articles, blog posts for small businesses, newsletter content, brochure content, and articles on publicly-traded companies.

By Michael E Ugulini

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10 Ways Web Site Text Can Impact Your Readers

10 Ways Web Site Text Can Impact Your Reader’s

Trail Blazing – How To Move From Employee To Entrepreneur

Trail Blazing – How To Move From Employee To Entrepreneur

9 Attitudes of Successful Business Owners

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WordPress Pages Versus Posts

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Why Apps for Messaging Are Trending

A team at BuzzFeed, the news and entertainment site, knew it had struck gold when it came across a decades-old photo of Dwayne Johnson, the musclebound wrestler and film star known as The Rock, wearing a fanny pack and dated bluejeans. To drum up more attention, the...

Edit Flow plugin

“Edit Flow empowers you to collaborate with your editorial team inside WordPress.”

Closet Organizer Software

In the computer age, you should realize that there is software out there to help you do virtually anything, even organize your closet! This type of software is very simple to use. It will allow you to enter information including the dimensions of your closet.

39 Factors: Website Credibility Checklist

39 Factors: Website Credibility Checklist

Logos4polos – Clothing Embroidery and T shirts printing Online

Logos4polos are a UK based clothing company, providing clothing embroidery, logo embroidery, polo shirt embroidery and t shirt embroidery services.

Using CMS To Boost Your Internet Marketing

CMS means content management system and this is a descriptive term for keeping the website up and running efficiently and smoothly. Planning a new website usually entails a lot of proper planning and thought. Therefore doing all the necessary research would definitely help to ensure all the right choices are made very early on in the exercise. Your research begins here.

FREE image manipulation program that’s like Photoshop

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Father's Day Discount Offer

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WordPress Meetup London

WordPress Meetup London – Open to all where you can share ideas or understand code. Three meetups in the UK and possibly more.

All in One SEO Pack Plugin

“All in One SEO Pack optimizes your WordPress blog for Search Engines (Search Engine Optimization)”

adsense – 10 FREE basic adsense banners in editable PSD format

Adsense – 10 FREE basic adsense banners in editable PSD format

Boom in Business, Boost for Translation

In a span of few years, from being an inconsequential back-burner area, translation has leapfrogged as a multi-billion-dollar industry.

New WannaCry Ransomware and How to Protect Yourself

New WannaCry Ransomware and How to Protect Yourself

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          Fashion is often regarded, especially in academic settings, as a...

Photography – WooCommerce Photography

This WooCommerce extension gets you set up to sell photos in the blink of an eye and makes creating products your fans and clients can buy as simple as dragging & dropping images!

The Travel Agency Layout and Template

The Travel Agency Layout and Template

Basics About Burning Software

When getting into CD duplication, it would be much easier if all software and hardware options were created equally. However, this is not the case for different applications and how they work with the process of burning CDs.

Better WP Security | iThemes Security

It takes the best WordPress security features and techniques, and combines them in a single plugin thereby ensuring that as many security holes as possible are patched without having to worry about conflicting features of the possibility of missing anything on your site.

How to duplicate posts, clone posts and pages

Duplicate Post A WodPress plugin called "duplicate Post" which allows you to clone posts and pages. How it works: In 'Edit Posts'/'Edit Pages', you can click on 'Clone' link below the post/page title: this will immediately create a copy and return to the list. In...

Pharmacy Website Design and Layouts

Pharmacy Website Design & Shop Layouts

WordPress Hosting with PHP7 will increase performance

WordPress Hosting with PHP7 will increase performance

Amazon Affiliate Link Localizer

Amazon Affiliate Link Localizer

Simple 301 Redirects

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10 Pointers on College Loan Consolidation

Should I consolidate my college loans or not?
1. Still in school, yes! Rates are low, but they’re scheduled to go up. Your college loan payments will then remain as manageable as possible when you leave school. If you have graduated, or will be graduating this May or June, yes! Graduates can lock in historical low rates, and reduce their monthly payments more than half. You can lock in a rate even while still in school, and even if you have been out of school for a couple of years can get a good deal, too.

Corporate Identity – The Complete Corporate Identity mockup

Corporate Identity – The Complete Corporate Identity mockup

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New Wedding page layout

WordPress Blueprint

WordPress WordPress is a powerful website platform that combines total flexibility with an incredible price point...FREE! When we design websites for our customers or for our own means, we almost always turn to WordPress. We love the...

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how to create posts in wordpress

How the Instagram Algorithm Works

How the Instagram Algorithm Works – The Instagram algorithm was introduced to help surface the best, most relevant content to each user every-time they…

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Managing Meeting Meltdown

This past week I have had a lot of discussions about meetings; in particular how much time we waste making meetings, attending meetings and travelling to meetings, how managers are always the ones calling meetings and how bad we are at running meetings.

The Business Show At Olympia London 16th & 17th November 2017

The Business Show At Olympia London 16th & 17th November 2017

Blogging Bounty

The Network Marketers Guide To leads Through Blogs

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