Marketing means professional presentation: proofread your web content

When adding content to your business website, make sure what you’re adding is error-free. Accurate spelling, grammar, and punctuation are necessary for conveying your message clearly and for presenting a professional image.

Errors and typos distract your reader. They take away from that message promoting your business in general, and your products and services in particular.

Therefore, follow these tips for proofreading your web content:

1. Print up your website copy; seeing it on plain paper that you hold in your hands gives you a fresh perspective. It gets your eyes off that computer screen. You look at the content in a different way and tend to spot errors better.

2. Check that numbers you present are accurate. Also, in addition to checking each word, check individual punctuation marks to make sure you’re using the right punctuation in the right situation.

3. Proofread for formatting errors as well. Do your bullet points stand out from the body text above and below it? Are your headings and sub-headings logically laid out? Are you using your fonts wisely or are you using a chaotic mish-mash that is confusing and distracting to your reader?

4. Have a different set of eyes proofread your copy. Someone else may pick up an error you overlooked. They may also point out inconsistencies in your message – where you meandered away from the main purpose of your content.

5. Adhere to general grammar rules so your writing is clear. You don’t want a muddled message reaching your audience. There’s a plethora of grammar and style guides available in book stores and online.

6. Don’t rely solely on using your computer program’s spell-checker. A spell-checker is a tool that aids your proofreading.

7. Consider words that sound alike, but have different meanings. Make sure you’re using the write… er… sorry… right words.

Proofread your business web content so your readers have an enjoyable reading experience. You want them concentrating on what you offer – not on errors – typographical and otherwise.

Personalize your web content

On your business website, your intention is to conversationally inform your readers. They arrived at your website looking for useful information on your business and products and services.

Here are three tips for connecting with them as if talking to them face-to-face:

• Don’t engage in flamboyant all-or-nothing sales language. That visitor to your website didn’t come looking for the hard sell. Provide them useful information in a dignified way. Educate them on what you offer. Respect their need for quality information presented clearly and in an easy-to-read style.

• Use second person narrative… “you” and “your”… to personalize your writing. You want your reader feeling that they’re engaging in a one-on-one dialog with you.

• Avoid stilted formal language that borders on legalese and such. Write in a conversational tone and avoid industry jargon that you understand but your reader may not.

Web page writing means engaging your reader via a casual conversation that speaks to their wants and needs. If your writing is stuffy and tedious, or bordering on late-night infomercial hype, you’ll have your readers clicking away to another site. You want them enjoying a breezy informative read on your site, comfortable in the knowledge that you’re giving them the content they need.

Michael Ugulini is a business writer from the Niagara Region, Ontario. He’s a contributing writer at Biz Profiles https://bizprofiles.net and Seeking Alpha

He writes articles for small businesses, feature articles, copywriting articles, blog posts for small businesses, newsletter content, brochure content, and articles on publicly-traded companies.

By Michael E Ugulini

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Logos4polos – Clothing Embroidery and T shirts printing Online

Logos4polos are a UK based clothing company, providing clothing embroidery, logo embroidery, polo shirt embroidery and t shirt embroidery services.

Advantages of Using Online Billing Software

The bill is an important statement that is in a printed, written or soft form and is used as a proof of money owed for goods and services. In any business, a bill plays an important role in managing the financial system properly.

How to Display Your WordPress Posts in a Grid Layout

How to Display Your WordPress Posts in a Grid Layout

Twitter’s New Live Video Service – Will It Make An Impact?

Twitter’s New Live Video Service – Will It Make An Impact?

American Style Restaurant

American Style Restaurant template / layout

HDR Photo Effect in Adobe Photoshop by spoon graphics

HDR Photo Effect in Adobe Photoshop by spoon graphics

How to duplicate posts, clone posts and pages

Duplicate Post A WodPress plugin called "duplicate Post" which allows you to clone posts and pages. How it works: In 'Edit Posts'/'Edit Pages', you can click on 'Clone' link below the post/page title: this will immediately create a copy and return to the list. In...

How to optimize WordPress

If you are unable to optimize WordPress or do do not have the time then you can use a useful plugin called WP-Optimize That does it for you.

Trail Blazing – How To Move From Employee To Entrepreneur

Trail Blazing – How To Move From Employee To Entrepreneur

Tips for Producing Quality Web Content

Marketing means professional presentation: proofread your web content – When adding content to your business website, make sure what you’re adding is error-free. Accurate spelling, grammar, and punctuation are necessary for conveying your message clearly and for presenting a professional image.

39 Factors: Website Credibility Checklist

39 Factors: Website Credibility Checklist

Attorney Lawyer Solicitor Layouts

attorney lawyer solicitor layouts

Shortcodes Ultimate | WordPress Plugin

Shortcodes Ultimate | WordPress Plugin

Opt-in Email Plugin | Gain More Email Subscribers for WordPress

Gain More Email Subscribers | an Email Opt-In Plugin for WordPress

Blogging Software

With blogging becoming increasingly popular, there is also an increasing need for software to simplify the process of blogging. However, there are many different software packages available which can make selecting a package seem overwhelming.

Awesome Business Layout Pages

Awesome Business Layout Pages

Software Options for Recording

Once you get into the recording studio, there are several options for software that you can use in order to get your sound exactly right. Knowing what your options are for software and finding those that best fit what you need can help you to produce the CD that you want and get your sound waves in the right order. Following are options that you can use when deciding what the best software is for your recording.

Multi purpose layout

A multi purpose layout theme

How To Create Engaging Signs

Printing remains an integral part of any marketing campaign. While digital media has taken the business landscape by storm, leaflets are still relevant if you are building a new campaign. According to the Direct Marketing Association (DMA), 48% of consumers respond to leaflet distribution while less than 21% respond to TV adverts.

7 Steps to Help Increase your Google Page Rank

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.
1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website.

Why It Is Important to Advertise Your Internet Business on Craigslist

You might get a warm fuzzy feeling when you view your new website, but that’s mainly a credit to your website builder. It’s not going to get you anything in the way of business.

Custom WooCommerce Order Statuses Completely Integrated into your Workflow

Custom WooCommerce Order Statuses Completely Integrated into your Workflow

Widget Logic

Widget Logic

How to Stop Users From Sharing Passwords in WordPress

How to Stop Users From Sharing Passwords in WordPress

How to add media in WordPress

How to add media in WordPress

Free Blogging Software

With the widespread use of the web service, many web hosting providers have created an alternative of free blogging which has an open source of blogging software packages. There have been popular blogging tools such as the WordPress, B2evolution and Nucleus.

10 Pointers on College Loan Consolidation

Should I consolidate my college loans or not?
1. Still in school, yes! Rates are low, but they’re scheduled to go up. Your college loan payments will then remain as manageable as possible when you leave school. If you have graduated, or will be graduating this May or June, yes! Graduates can lock in historical low rates, and reduce their monthly payments more than half. You can lock in a rate even while still in school, and even if you have been out of school for a couple of years can get a good deal, too.

How to Increase Your Site Traffic and Succeed With Your Affiliate Marketing Programs

As an affiliate, your main objective is to sell the products and services offered by your partner merchants. Unless you can do this, you can never hope to make a significant amount of money with affiliate marketing programs.

Projects Layouts

Arial Photography Eros platea. Integer, mus est sagittis ac a enim! Scelerisque? Et tempor magna pulvinar sit et ac non, sed pellentesque elementum. Elementum, habitasse scelerisque ac eu lorem auctor natoque nunc tempor velit a turpis vel diam? Pellentesque et cum...

Photography layout

Photography layout - a layout pack for phographers --- click here facebook Twitter Google+ Pinterest Youtube rss Web Design Any category...Restaurant, Spa, Cafe, Barbers, Travel, Property, Landing Page, Life...

SEO Checklist 2016

The goal of successful SEO is to obtain a high ranking in the organic search results of the search engines such as Google, Bing, Yahoo and other search engines.

Top 7 Smartphones of 2016

Everyday new phones with all new features keep on blooming in the Smartphone world. Big ‘megapixels’, Monster ‘RAMs’ and Sexy ‘unibody aluminium’ leave no stone unturned to lure the customers.

Making Money Selling Domain Names

Selling domain names can be quite profitable for webmasters. This is particularly the case if the webmaster sells a domain name that has an existing line of traffic. In these situations domain names can generate thousands of dollars for their webmasters.

ebook landing page

Printing remains an integral part of any marketing campaign. While digital media has taken the business landscape by storm, leaflets are still relevant if you are building a new campaign. According to the Direct Marketing Association (DMA), 48% of consumers respond to leaflet distribution while less than 21% respond to TV adverts.

How to Build a Brand Image That Pulls Customers to Your Online Store

How to Build a Brand Image That Pulls Customers to Your Online Store

Welcome to Desiclassifieds: Free Classifieds, Free Ads, Free advertisement

Desiclassifieds provides good business opportunities in various sectors.It also provide effective means of expressing ideas and exchanging information, by offering subscribes the opportunity to post their ads on a web page, or to access the ads posted by others.

Advertising and secrets of Craigslist

Today, Craigslist is one of the most well known of all online urban communities on the web. It allows people to place free classified adverts relating to various subjects, as well as having forums where people can discuss various topics.

Importance of Blogging and 10 Ways of Increasing Targeted Traffic

Have you ever asked yourself how a single person keeps on updating his blog with fresh content regularly without running out of ideas?

Boom in Business, Boost for Translation

In a span of few years, from being an inconsequential back-burner area, translation has leapfrogged as a multi-billion-dollar industry.

Astrological predictions – Signs and Designs

Opinions about astrological prediction are generally divided. In fact, both views are based on a misunderstanding of the nature of how astrology really works.

Chinese elements | Signs and Designs

Chinese Astrology is said by some scholars to be the oldest horoscope system in the world. However if you trace Western Astrology back to its Middle East roots, both types are likely to have been born in their current recognizable form around 3000 years BC, however they stem from entirely different beginnings as well as traditions and parts of the world.

University & College Layout

University & College Layout – custom design your layouts at computerkeen.com. get matching social media graphics and advertisements.

Free Digital Storytelling Tools For Teachers And Students – FREE

Free Digital Storytelling Tools For Teachers And Students – Free storytelling tools that can be used for students, teachers and anyone

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