Marketing means professional presentation: proofread your web content

When adding content to your business website, make sure what you’re adding is error-free. Accurate spelling, grammar, and punctuation are necessary for conveying your message clearly and for presenting a professional image.

Errors and typos distract your reader. They take away from that message promoting your business in general, and your products and services in particular.

Therefore, follow these tips for proofreading your web content:

1. Print up your website copy; seeing it on plain paper that you hold in your hands gives you a fresh perspective. It gets your eyes off that computer screen. You look at the content in a different way and tend to spot errors better.

2. Check that numbers you present are accurate. Also, in addition to checking each word, check individual punctuation marks to make sure you’re using the right punctuation in the right situation.

3. Proofread for formatting errors as well. Do your bullet points stand out from the body text above and below it? Are your headings and sub-headings logically laid out? Are you using your fonts wisely or are you using a chaotic mish-mash that is confusing and distracting to your reader?

4. Have a different set of eyes proofread your copy. Someone else may pick up an error you overlooked. They may also point out inconsistencies in your message – where you meandered away from the main purpose of your content.

5. Adhere to general grammar rules so your writing is clear. You don’t want a muddled message reaching your audience. There’s a plethora of grammar and style guides available in book stores and online.

6. Don’t rely solely on using your computer program’s spell-checker. A spell-checker is a tool that aids your proofreading.

7. Consider words that sound alike, but have different meanings. Make sure you’re using the write… er… sorry… right words.

Proofread your business web content so your readers have an enjoyable reading experience. You want them concentrating on what you offer – not on errors – typographical and otherwise.

Personalize your web content

On your business website, your intention is to conversationally inform your readers. They arrived at your website looking for useful information on your business and products and services.

Here are three tips for connecting with them as if talking to them face-to-face:

• Don’t engage in flamboyant all-or-nothing sales language. That visitor to your website didn’t come looking for the hard sell. Provide them useful information in a dignified way. Educate them on what you offer. Respect their need for quality information presented clearly and in an easy-to-read style.

• Use second person narrative… “you” and “your”… to personalize your writing. You want your reader feeling that they’re engaging in a one-on-one dialog with you.

• Avoid stilted formal language that borders on legalese and such. Write in a conversational tone and avoid industry jargon that you understand but your reader may not.

Web page writing means engaging your reader via a casual conversation that speaks to their wants and needs. If your writing is stuffy and tedious, or bordering on late-night infomercial hype, you’ll have your readers clicking away to another site. You want them enjoying a breezy informative read on your site, comfortable in the knowledge that you’re giving them the content they need.

Michael Ugulini is a business writer from the Niagara Region, Ontario. He’s a contributing writer at Biz Profiles https://bizprofiles.net and Seeking Alpha

He writes articles for small businesses, feature articles, copywriting articles, blog posts for small businesses, newsletter content, brochure content, and articles on publicly-traded companies.

By Michael E Ugulini

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In today’s technologically minded society, it may seem like direct mail marketing has become an outdated practice.

Wordfence Security | Secure your WordPress site

Wordfence Security | Secure your WordPress site

How Limiting Beliefs Stop Your Business From Growing

My client was telling me about an experience he had with a client of his. My client was second guessing himself. Did he do the right thing even if it made both him and his client uncomfortable?

Happier and Healthier in 2016: New Years Resolutions That Work

Hello 2016! We welcome January with a sense of excitement and hope for the possibilities of change and accomplishments in the New Year…

Blurb Cards

Blurb Cards

WordPress Cheat Sheet

WordPress Cheat Sheet

New Simplenote App Updates for iOS, Android, and Mac

On the new Simplenote September 23, 2013Automatticsimplenote Last week we relaunched Simplenote, an app Automattic acquired along with Simperiumearlier this year. The coverage so far has been really overwhelming with great articles: But, even after my foray into...

Logos4polos – Clothing Embroidery and T shirts printing Online

Logos4polos are a UK based clothing company, providing clothing embroidery, logo embroidery, polo shirt embroidery and t shirt embroidery services.

How to list posts and/or pages related to the current entry, introducing the reader to other relevant content on your wordpress site

How to list of posts and/or pages related to the current entry, introducing the reader to other relevant content on your wordpress site

Is It Worth Buying Affiliate Software?

Many of us dream of giving up our jobs and working for ourselves. Being your own boss can provide the responsibility level you want as well as the incentive to perform well. Running your own business usually mean lots of hard work but the rewards can be quite tremendous.

Free Digital Storytelling Tools For Teachers And Students – FREE

Free Digital Storytelling Tools For Teachers And Students – Free storytelling tools that can be used for students, teachers and anyone

Storage, schmorage. The Robin phone archives your stuff online: First Look

Nextbit Robin Nextbit's unlocked Robin is a decent midrange Android phone, but its novel cloud storage concept isn't seamless enough for the masses. Read full review Pricing is currently unavailable. Shop Ready Sites The Ultimate Magazine Theme Elegant WordPress...

Great Gallery Layouts

Great Gallery Layouts

5 Attitudes You Should Have When Starting Your Own Business!

Not every entrepreneur is the same. Some are born rich, some have university degrees, while others have none of these. Having a lot of money and a degree is not a requirement to be a successful business owner though.

The Google AdSense Handbook

You’ve probably heard a lot about Google AdSense (which is actually more accurately known as Google AdSense V1), but you may not know just what it is. Well, for one thing, it’s a one of the hottest new ways to make money online without having to do a whole lot. If you’ve read Robert Kiyosaki’s book, “Rich Dad, Poor Dad,” you know that passive income is the best kind of income to have.

Shortcodes Ultimate | WordPress Plugin

Shortcodes Ultimate | WordPress Plugin

The Barbers Single Page Website

The Barbers Single Page Website

The Dreaded Spyware

You are trying to work on your computer and you notice its just not acting properly. Maybe its lagging, slow or your searches are constantly being redirected to places you don’t want to go. You may have been infected with a malware known as spyware

Overview of the All-Natural Hair Care Market Men’s Hairstyles

The overview report of the all-natural hair care market has the industry prominently seen between 2015 – 2016 and beyond.

Contact Form 7 WordPress Plugin With over 23 million downloads

Contact Form 7 WordPress Plugin With over 23 million downloads

Free logo maker

Free logo maker

American Style Restaurant

American Style Restaurant template / layout

Podcast Like A Pro

It’s the first anniversary of the Work Alchemy podcast! I’m so delighted to have brought you these inspiring and in-depth conversations with entrepreneurs and leaders who combine conventional business success with really making a difference in the world.

How to Migrate your Blog from Blogger to WordPress

Your blog (abc.blogspot.com) is hosted on Blogger and you would now like to move the blog from Blogger to WordPress (self-hosted) with a personal domain name like abc.com. What is the easiest way to switch from Blogger to WordPress without losing Google search...

10 New Tips For Successfully Promoting Your Book On Talk Radio

For nearly two decades, we’ve been telling you about the value of talk radio as a means for promoting your book to the masses. As one of the country’s top providers of radio shows around the country, we schedule anywhere from 50 to 100 interviews week in and week out. As a result of our close working relationship with the media, we know what works and what doesn’t. Because we want you to succeed with talk radio, here are ten new “inside” tips to help you become the kind of guest every host wants to have on his or her show.

Authors layout

Layout for Book Authors

SEO Data Transporter

SEO Data Transporter

FREE Line-Style User Avatar Profile Icon Set (AI, EPS, SVG & PNG)

FREE Line-Style User Avatar Profile Icon Set (AI, EPS, SVG & PNG) Personalize your social media with these free icon sets that come in AI, EPS, SVG and PNG format. Sign up and download. DOWNLOAD...

Creating a Study Area for Distance Learning

If you are studying a distance learning, online, or correspondence course, aiming for a formal qualification or purely as personal development, this is for you.

New WannaCry Ransomware and How to Protect Yourself

New WannaCry Ransomware and How to Protect Yourself

Fitness roller banner design

Get your Fitness roller banner designed today. Get In TouchTell us about your new projects and see how we can help. Call: +44 (0) 7711 085 858Details: After hours, leave a voicemail, a technician will be notified.  facebook Twitter Google+ Pinterest Youtube rss...

Corporate Logo Embroidery by Embroidery Authority

In the rise of innovative technologies, there are things that have really become very sleek. For example, in just a touch of a dial, you can interact with the person based on the West even if you are located in the East.

Why Apps for Messaging Are Trending

A team at BuzzFeed, the news and entertainment site, knew it had struck gold when it came across a decades-old photo of Dwayne Johnson, the musclebound wrestler and film star known as The Rock, wearing a fanny pack and dated bluejeans. To drum up more attention, the...

COPYRIGHT NOTICES ON WEBSITES

It’s important that the terms of use for your website reflect your intentions. The clearer the terms of use, the better for everyone.

The Six Pillars Of A Complete Marketing Strategy

An effective Marketing strategy needs to do six key things, all of which are interrelated:
(1) Promote
(2) Educate
(3) Attract
(4) Support
(5) Solidify
(6) Broaden

Building and Solidifying Your Relationships With Influencers

Building and Solidifying Your Relationships With Influencers

Flyers

Flyers

WordPress database cleanup and optimization tool

WordPress database cleanup and optimization tool

How to Change the login logo with your logo in WordPress

How to Change the login logo with your logo in WordPress

Basics About Burning Software

When getting into CD duplication, it would be much easier if all software and hardware options were created equally. However, this is not the case for different applications and how they work with the process of burning CDs.

Adware and Spyware

Spywares and adwares are not only annoying but more often than not tend to damage your computer software and sometimes can even cause some damage to your hardware too. These annoying bugs have become a bane for internet browsers worldwide. They have become a normal occurrence that we sometimes tend to ignore but God forbid we should never accept.

Innovating Your Business to Become the Dominant Player in Your Market

Innovation is always the key to success for any small business. In this case study, we’ll show you how something as mundane as a donut shop can find new, innovative and creative ways to inexpensively position themselves as a dominant force in their market.

3 Easy Daily Habits To Become A Successful Writer

As you may know by now, I write nearly every day. Weekdays. Weekends. Holidays.

Free Tools to Create Infographics for your Students

award-winning software for creating interactive maps which are fully customizable. In addition to maps, the software also has the option of including interactive graphs and charts to create feature-rich infographics.

Corporate home page in WordPress

Corporate home page in WordPress

Get In Touch - Call: +44 (0) 7711 085 858

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