Marketing means professional presentation: proofread your web content

When adding content to your business website, make sure what you’re adding is error-free. Accurate spelling, grammar, and punctuation are necessary for conveying your message clearly and for presenting a professional image.

Errors and typos distract your reader. They take away from that message promoting your business in general, and your products and services in particular.

Therefore, follow these tips for proofreading your web content:

1. Print up your website copy; seeing it on plain paper that you hold in your hands gives you a fresh perspective. It gets your eyes off that computer screen. You look at the content in a different way and tend to spot errors better.

2. Check that numbers you present are accurate. Also, in addition to checking each word, check individual punctuation marks to make sure you’re using the right punctuation in the right situation.

3. Proofread for formatting errors as well. Do your bullet points stand out from the body text above and below it? Are your headings and sub-headings logically laid out? Are you using your fonts wisely or are you using a chaotic mish-mash that is confusing and distracting to your reader?

4. Have a different set of eyes proofread your copy. Someone else may pick up an error you overlooked. They may also point out inconsistencies in your message – where you meandered away from the main purpose of your content.

5. Adhere to general grammar rules so your writing is clear. You don’t want a muddled message reaching your audience. There’s a plethora of grammar and style guides available in book stores and online.

6. Don’t rely solely on using your computer program’s spell-checker. A spell-checker is a tool that aids your proofreading.

7. Consider words that sound alike, but have different meanings. Make sure you’re using the write… er… sorry… right words.

Proofread your business web content so your readers have an enjoyable reading experience. You want them concentrating on what you offer – not on errors – typographical and otherwise.

Personalize your web content

On your business website, your intention is to conversationally inform your readers. They arrived at your website looking for useful information on your business and products and services.

Here are three tips for connecting with them as if talking to them face-to-face:

• Don’t engage in flamboyant all-or-nothing sales language. That visitor to your website didn’t come looking for the hard sell. Provide them useful information in a dignified way. Educate them on what you offer. Respect their need for quality information presented clearly and in an easy-to-read style.

• Use second person narrative… “you” and “your”… to personalize your writing. You want your reader feeling that they’re engaging in a one-on-one dialog with you.

• Avoid stilted formal language that borders on legalese and such. Write in a conversational tone and avoid industry jargon that you understand but your reader may not.

Web page writing means engaging your reader via a casual conversation that speaks to their wants and needs. If your writing is stuffy and tedious, or bordering on late-night infomercial hype, you’ll have your readers clicking away to another site. You want them enjoying a breezy informative read on your site, comfortable in the knowledge that you’re giving them the content they need.

Michael Ugulini is a business writer from the Niagara Region, Ontario. He’s a contributing writer at Biz Profiles https://bizprofiles.net and Seeking Alpha

He writes articles for small businesses, feature articles, copywriting articles, blog posts for small businesses, newsletter content, brochure content, and articles on publicly-traded companies.

By Michael E Ugulini

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Creating a Forum

Have you thought about creating interest in your site and traffic to it by creating a forum? Internet forums give users the opportunity to exchange information and opinions about specific interests or topics.

5 Tips to Magnetize Your Book Web Site With Benefits

What will make your home page interesting? Good design plays an important part in your site’s overall effectiveness. But it’s not the flash that will interest your audience. It’s not the jingles that will connect with your visitor. It’s the benefits – the ‘what’s in it for me’ list that create interest and even desire.

Shortcodes Ultimate | WordPress Plugin

Shortcodes Ultimate | WordPress Plugin

The under rated effect of Perfume Logos

Looking for the right perfume that matches each occasion you attend to may be quite a drag. For some people, women most especially try to linger sometime before putting the exact fragrance they want for the event they will be attending.

Apply For Home Mortgage Loan Online With Bad Credit – Things To Consider

So, you’ve found the perfect home. You’ve already decided where to place each piece of your furniture inside the home, and in your mind, all of your family photographs are hanging alongside the stairwell. But wait—do you know that even if you believe that your credit report is spotless, it could negatively affect your chances of getting that home mortgage approval?

New Simplenote App Updates for iOS, Android, and Mac

On the new Simplenote September 23, 2013Automatticsimplenote Last week we relaunched Simplenote, an app Automattic acquired along with Simperiumearlier this year. The coverage so far has been really overwhelming with great articles: But, even after my foray into...

American Style Restaurant

American Style Restaurant template / layout

Better WP Security | iThemes Security

It takes the best WordPress security features and techniques, and combines them in a single plugin thereby ensuring that as many security holes as possible are patched without having to worry about conflicting features of the possibility of missing anything on your site.

Company, Homepage in WordPress

Company, Homepage in WordPress

Sitemap – Google XML Sitemaps Generater | WordPress Plugin

Sitemap – Google XML Sitemaps Generater | WordPress Plugin

Brexit: UK Citizens of Cypriot Origin Can Obtain an EU Passport

An EU passport includes the right to live and work in any EU member-state. Following, the result of the UK referendum, the UK citizens will not have that right anymore. However, after the Leave vote, some people have the false impression that they could renew their passport immediately and remain citizens of the EU for the next 10 years.

Making Money Selling Other People’s Products

A lot of people are now getting into online businesses and online marketing either to supplement their “real world” income or for it to become their primary source of income. Why? Because online marketing just provides them a lot of benefits!

FREE – Editable Photoshop PSD – Saint Valentine’s Day Template

FREE | Editable Photoshop PSD | Saint Valentine’s Day Template

Cosmos & Psyche | Signs and Designs

According to Richard Tarnas, who also wrote of The Passion of the Western Mind, history is on the verge of a major shift, comparable to the one wrought by Copernicus and Galileo, but a seemingly antiscientific one:

The under rated effect of Perfume Logos

Looking for the right perfume that matches each occasion you attend to may be quite a drag. For some people, women most especially try to linger sometime before putting the exact fragrance they want for the event they will be attending.

Property layout

Property layout

WP Security Plugin-Acunetix

“Checks your WordPress website/blog for security vulnerabilities and suggests corrective actions such as Passwords, file permissions, database security, version hiding and more.”

Mistakes To Avoid When Choosing A Career

The career that you choose influences your satisfaction in life. It also determines your earning potential now and in the future.

Managing Meeting Meltdown

This past week I have had a lot of discussions about meetings; in particular how much time we waste making meetings, attending meetings and travelling to meetings, how managers are always the ones calling meetings and how bad we are at running meetings.

Chinese Lunar Calendar | Signs and Designs

Prior to adoption of the Western solar calendar system, China exclusively followed a lunar calendar in determining the times of planting, harvesting, and festival occasions.

10 Mistakes to Avoid When Buying a Hotel Business

The hotel business is thriving worldwide with an impressive 550 billion U.S. dollars revenue expected to come in this year as reported by Statista.

Small Business Tips: Marketing to CFOs

As a small business do you market some or all of your products and services to larger corporations? Today’s Chief Financial Officers (CFOs) require concise and clear information to aid them in making timely, informed decisions about their needs.

Creating Extra Income – 3 Ways To Earn Extra Income On The Side With A Full Time Job By Dustin A Hale

As bills come in, money leaves your bank, and you may start to feel like you can’t live paycheck-to-paycheck any longer. Then, you may start looking for ways you can make money on the side while still working your full-time day job.

Using CMS To Boost Your Internet Marketing

CMS means content management system and this is a descriptive term for keeping the website up and running efficiently and smoothly. Planning a new website usually entails a lot of proper planning and thought. Therefore doing all the necessary research would definitely help to ensure all the right choices are made very early on in the exercise. Your research begins here.

Fitness layout

Check out a new fitness layout for WordPress

WordPress Snapshot

WordPress Snapshot

Crushing it With YouTube

Crushing it With YouTube The information contained in this guide is for information purposes only, and may not apply to your situation. The author, publisher, distributor and provider provide no warranty about the content or accuracy of content enclosed. Information...

Top Tips for Your Domain Name Registration

Building a strong online presence starts with the right branding – and that begins with a domain name of your own. Incorporating your name into everything, from your web address to your email, will contribute greatly to the image your potential customers will perceive of your business.

Creating a Study Area for Distance Learning

If you are studying a distance learning, online, or correspondence course, aiming for a formal qualification or purely as personal development, this is for you.

Promote your business with the right logo

A logo is a design or image that represents a company, brand or product. Its aim is to help people identify the company with a positive customer experience. It is the basis of all future branding, advertising and communication strategies.

Photography – WooCommerce Photography

This WooCommerce extension gets you set up to sell photos in the blink of an eye and makes creating products your fans and clients can buy as simple as dragging & dropping images!

Simple Page Ordering for WordPress

Order your pages, hierarchical custom post types, or custom post types with “page-attributes” with simple drag and drop right from the built in page list.

WhatsApp – Download your Contacts

WhatsApp – Download your Contacts

Logo Design Buyer’s Guide

Across a period of time a logo is the image which symbolizes a corporation, its products and services in a complete explanatory manner. Its purpose is to create an unforgettable, familiar feeling on the mind of a potential client or customer. It’s undoubtedly a logo which can be termed as the heart of a company’s corporate identity. So in a nutshell a logo is a trademark of a company or organization.

Do’s and Don’ts For Flyer Printing

Printing remains an integral part of any marketing campaign. While digital media has taken the business landscape by storm, leaflets are still relevant if you are building a new campaign. According to the Direct Marketing Association (DMA), 48% of consumers respond to leaflet distribution while less than 21% respond to TV adverts.

HDR Photo Effect in Adobe Photoshop by spoon graphics

HDR Photo Effect in Adobe Photoshop by spoon graphics

How to Get the Most Out of Your Partnership With Your PR Agency

Your public relations agency is the beacon light that guides your customers to your well-communicated business brand. It highlights your business’s brand image, ultimately increasing awareness of your business to current and prospective customers.

Projects Layouts

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How to Turn Business Events Into Content for Successful Content Marketing

In a world where businesses seem to be falling over themselves to capitalize on content, one cannot simply hope to pull an enviable traffic to their business website with a mere handful of great write-ups. A constant stream of good quality content needs to be flowing...

Blogging Software

With blogging becoming increasingly popular, there is also an increasing need for software to simplify the process of blogging. However, there are many different software packages available which can make selecting a package seem overwhelming.

Free Digital Storytelling Tools For Teachers And Students – FREE

Free Digital Storytelling Tools For Teachers And Students – Free storytelling tools that can be used for students, teachers and anyone

New WannaCry Ransomware and How to Protect Yourself

New WannaCry Ransomware and How to Protect Yourself

Coaching: The Essential Skill In Business

Coaching is now considered essential as a development tool in business. It’s not yet as common as in sport, but is increasingly popular.

Logo Design, Web Banner Design & Graphic Design Considerations

Keys for Our Website are Graphic Design, Web Banner Design, and Logo Design.

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