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How Do You Rise Above Your Competition?

The business world (in most niches) is extraordinarily competitive. The percentage of business people who don’t have competition is unbelievably small. Ironically, many people think that they don’t have competition;

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Top 7 Smartphones of 2016

Everyday new phones with all new features keep on blooming in the Smartphone world. Big ‘megapixels’, Monster ‘RAMs’ and Sexy ‘unibody aluminium’ leave no stone unturned to lure the customers.

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Step Out of the Marketing Echo Chamber

This article is a call to put more intention into the way we market our products and services – because our actions inform how we perceive ourselves, which affects how we think and act subsequently.

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9 Attitudes of Successful Business Owners

Your attitude that you show up with each day has a lasting impact on your behavior that affects your outcomes. A person’s attitude is an expression of their mindset at any time and in any given situation. Your attitude represents a feeling that can be changed instantly or maintained for a lifetime.

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About Web Banners

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server.

When the advertiser scans their logfiles and detects that a web user has visited the advertiser’s site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents).[citation needed] This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.

Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, a fact first documented on HotWired in 1996 by researchers Rex Briggs and Nigel Hollis.[1] Web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer’s interests. Behavior is often tracked through the use of a click tag.

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